On the night of March 24 Kendrick Lamar performed a surprise concert on the back of a moving truck as it drove around Los Angeles trailed by a crowd of runners. The event was filmed by Reebok, for whom Lamar has previously starred in an ad campaign called “I Am”. Watch the new ad made with footage from the mobile concert below.
Kendrick Lamar recently shot the video for “King Kunta” from To Pimp a Butterfly. Watch some behind-the-scenes footage here.
Watch a mini-documentary on Kendrick Lamar at Pitchfork Music Festival:
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