Macklemore Responds To His Critics

”Selling Out Is Compromising Your Artistic Integrity”
5:30PM ET February 22nd, 2013
Contributor : Martin James
A Rocky Williform Company

Seattle rapper Macklemore has gotten some heat for the 2013 NBA All-Star Game commercial that utilizes his song “Wings.” The song is anti-consumerism and fans of Macklemore have criticized him for what they feel is blatant hypocrisy.

The rhymer penned a letter addressing the issue.

“The song ‘Wings’ is about the pursuit of identity through the means of consumerism,” Macklemore revealed. “The attempt is to dissect our infatuation and attachment to logos, labels, brands and the fleeting happiness that is intrinsically linked to the almighty power of the purchase. The subject I use in the song is shoes, but its aim is to paint a broader picture of being a consumer and tracing the lineage back to my first memory of retail infused desire.”

“In my stripped down definition, selling out is compromising your artistic integrity for money/fame, “Macklemore explained. “In my heart I can tell you that my personal artistic integrity remained completely intact over the weekend. TNT used our song. They’re still my words.”