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1996Montana – The Reason (feat. Kellin Quinn)

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Today 88 Rising artist/songwriter 1996 Montana delivers his new single “The Reason.” Finding a balance between Pop Rock and Rap, 1996 Montana has a sound that appeals to the masses with a commercial appeal while also drawing on the underground elements of Trap music.

The song will be on his album Parabellum which in Latin means to “prepare for war,” but 1996 Montana had other ideas in mind, drawing inspiration from the gaming series, Resident Evil.

“It’s French for this bullet from a 9mm, I got the name of Parabellum from this game I’m really into called Resident Evil. Like I love that whole franchise so like saying I’m obsessed with it, would be putting it lightly, like I love Resident Evil. So I wanted to incorporate that into it as well. And plus this is my first EP on the 88 Rising label, it’s like my firing shots, like my first thing out. Even the cover art looked like infected tree roots and stuff like that. So it was kind of themed behind that game a lot. That’s definitely the reasoning behind the name,” 1996 Montana explained.

The Reason is more like Pop Rock. I’ve heard a bunch of people say that it’s Pop Rock, but it’s definitely that Post Malone type vibe.  He does the Hip-Hop and he does like the full blown country sound. Really, that’s the same kind of pattern and that’s what I am doing to a degree.”

Centering his life around making music and being part of the creation of music, 1996 Montana lives and breathes the sounds of music.  Brought up in Indiana and venturing out to California at an early age to chase his dreams, 1996 Montana dedicated his life to the craft of producing.

“I don’t think there’s a moment that I don’t think about music or don’t basically center my whole days around music. I like finding new music or working on music, like basically my whole life jumps around just music in general,” 1996 Montana said.  “I started listening to Hip-Hop when I played Kanye West’s 808 and the Heartbreak. That’s what really just opened it up, like opened me up to even more music because I was all like, heavy into the rock shit. I didn’t get to listen to rap or any of that stuff. And then when I found that out shit like that, it was really dope. So I started on that. Just getting really deep into Rap and Hip-Hop. Then I got an iPod nano and my friend loaded it up with music – old Raider Klan and other stuff – it was over from there.”
After moving to California from Indiana, hanging around studios and working with various artists, 1996 Montana got a big break songwriting on Rich Brian’s album The Sailor where 1996 Montana wrote the lead single “Hundred Degrees.”  

Eventually signing to 88 Rising a division of 12 Tone and with  publishing  through  Kobalt, 1996 Montana expanded from there working on the 88 Rising premiere album Head in the Clouds 2 where Montana wrote over 5 songs on this project including the fan favorite “Walking” Ft Swae Lee, Diplo and Joji. 

“Slow Down Turbo” was on the album and Shawn was like come by the office before you take off on your flight, Would you be interested in signing with us as a writer or an artist? From there we just worked on the pub and artists deal. And then I worked on Head in the Clouds and we had like 5 songs on there. During that time when we signed a deal and did the Head in the Clouds things were going crazy. Then we got a track with Diplo and Sway Lee and from there I’ve just been writing songs for 88, it’s been really dope.”  1996 Montana said. 

1996 Montana also wrote “Bad Back” Ft GoldLink off of Jackson Wang’s album Mirrors, where Mirrors earned 1996 Montana an award for the most streamed album in China. It also went #1 on the US Independent Billboards Charts.

“Its been crazy… its definitely not heard of from Indiana. Getting plaques in Asia is not common for artists in Indiana.”

While COVID still runs rampant across the world, touring abroad has been put on hold for the time being as 1996 Montana focuses on songwriting and making music with his band MAYBSOMEDAY

“As of right now I don’t have any plans for touring with COVID going on, but I would say my fans are all over the world and I can’t wait to see them. I have almost a cult following and after I took all my stuff down after I signed with 88 Rising, the fans have tapped in even more. I kinda took a hiatus to focus on songwriting, but I would say my fanbase is big in US, Australia. I get a lot of traffic from Japan and Russia, with 88 Rising we have fans all over the world.”

“I have a post hardcore band that called Maybe Sunday and we covered a Justin Beiber song and that’s really got some traction and we’ve gotten some publicity on there. So the band I’m working on that and I”m just trying to keep both of those things going.  We got a lot of fire in vault!”

 

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Dee-1 Calls Raheem DeVaughn To “Purify My Eyes”

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Fresh off his Breakfast Club appearance after having “Lines Drawn” with help from Billboard and successfully migrating From The Hood To Harvard, NOLA native Dee-1 taps Soul singer/songwriter Raheem DeVaughn for “Purify My Eyes.” Continuing his theme of counter-culture centered messaging the timely track, which was produced by Anonymous, urges listeners to replace images of corruption and cynicism with lifegiving content to reprogram our thinking for the better.

“This is easily one the most important songs I have ever done because it provides Hip-Hop with a solution-based perspective meant to combat some of the problems we face as a culture. It’s honest, raw, and transparent. I’ve been friends with Raheem Devaughn for a long time, so to finally collaborate on a song feels great. When I played the record for him, he fell in love with it and instantly added his parts; which took the song to another level,” say’s the David Found His Slingshot author in a exclusive statement to Medium Creative Agency.

Award-winning rapper. educator, host, activist, business owner, and keynote speaker are synonymous with Louisiana’s Dee-1. The Nasir “Nas” Jones Hip Hop Fellow at Harvard University is a Billboard Top 10 charting, game-changing MC with a persona to match his penmanship. He’s transitioned from being a middle school math teacher in The Boot to a Hip-Hop heavyweight with much more to accomplish. He has released 10 albums and 21 projects thus far in his career.

Dee-1’s music is part of a bigger lifestyle movement called Mission Vision, which centers around three core principles: Be Real. Be Righteous. Be Relevant. In 2020, Dee received the prestigious NAACP “Power of Influence Award,” highlighting his community activism and commitment to inspiring the youth. In 2021, he was nominated for an Emmy Award for his work on “The Manhattan Project,” but he lost to Michelle Obama. Later that year, Dee was appointed to the “Louisiana Council for the Success of Black Men and Boys” by Governor John Bel Edwards, making him the first rapper in Louisiana history to become a governor’s appointee.

After addressing critics and fans alike in the official music video for the Danny Beats-produced single for “Lines Drawn” and following his viral interview on Sway In The Morning centered around industry hypocrisy, Emmy-nominated educator turned entertainer Dee-1 released his latest project to date From The Hood To Harvard. The 8-track body of work includes guest features from Skyy Brooks as well as P3RK and is anchored by supporting records “Impostor Syndrome” & “Dr. Freshh.”

Stream “Purify My Eyes” on your DSP of choice below and watch Dee-1‘s interview with The Breakfast Club | HERE.

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Chelsea Pastel Releases Motivative New Single “Price Going Up”

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To celebrate “Greener” pastures, following the announcement of her joining Kid Cudi’s ‘Insano World Tour,’ Cleveland native Chelsea Pastel releases the Cassius G-produced single “Price Going Up.” Marking CP’s explosive entrance into 2024, the empowering anthem resonates with anybody pushing forward with resilience and determination. With infectious beats and powerful vocals, she asserts her presence as a rising star to watch. Setting the stage for an exciting year ahead, the brand-new track is a bold declaration of Chelsea’s unwavering commitment to excellence.

“I jumped off that porch, I’m not going back to that house and I mean just that. I’m never looking back. I took a leap of faith and where I land is where I’m staying,” says the talented triple threat in a press statement to Medium Creative Agency about her latest release.

Born and bred in Forest City, Chelsea found her passion for music early on, which led her to enroll in the Cleveland School of Arts. After graduating, Chelsea begin to make a name for herself throughout the Midwest and beyond. Her unique sonic style, catchy hooks, and lyrical prowess have earned her the title of Cleveland’s Next Up talent.

Apart from accolades, which include spotlight spots regionally on WKYC and Dirty Glove Bastard as well as national recognition on top-tier entertainment networks like BET, Chelsea is a self-taught instrumentalist who often handles her production, writing, and engineering. Her unique brand of ballads can be best classified as a fusion of Rap and Pop with a touch of Rock accented by old-school flavor.

Press play on “Price Going Up” on your DSP of choice below and watch the visual for “Greener” | HERE via Pastel Productions LLC / Vydia.

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Chill Vibes and Sultry Melodies: Exploring iazY’s Latest Release “Pink Leaf”

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Hailing from the vibrant city of Irvine, the rising artist iazY is making waves with her latest single, “Pink Leaf,” released under her own label, iazY Music Ent. This track, produced by The Real Mapa and engineered by Troy “R8dio” Johnson, introduces listeners to iazY’s signature sound—a fusion of Urban pop rock melodies.

iazY shared her motivation behind crafting “Pink Leaf,” revealing, “I just had this vision of just a chill vibe, something for my ladies.” This intention shines through in the song’s laid-back groove and sultry lyrics, creating an irresistible atmosphere that invites listeners to unwind and groove along.

What sets “Pink Leaf” apart for iazY is not only its sound but also the emotions it evokes. She explains, “I think just how the song sounds and how it makes me feel. It just puts me in that ‘have fun chill’ vibe.” With its catchy hooks and lush production, “Pink Leaf” effortlessly captures iazY’s essence as an artist, marking a milestone in her musical journey.

As iazY continues to captivate audiences with her unique blend of genres and infectious energy, fans eagerly anticipate upcoming shows and releases. To stay updated on iazY’s latest endeavors, follow her on Instagram @iazyofficial and keep an ear out for future announcements from iazY Music Ent.

Visit iazyMusic.com

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