“Marco The Merchant” is a nine-song affair from Marcoof500 that offers an exciting blend of stylistic elements with varying degrees of commercial viability and earworm appeal. With the release, he delivers “Pesos”.

While he uses a familiar formula on a number of the songs — that still manage to work — like the piano-driven “500k,” it’s when he puts his marketability on display that you get a full spectrum of his vision. “Pesos” is a definite standout, with an instrumental that sounds ripe for a YG feature. It’s one of the sole records that you could easily hear at the club, or within a mix show format, with its repetitive chorus that you’ll find yourself singing throughout your daily moves.

Another surprisingly flame emoji record is “Designer,” which we found ourselves returning to throughout the past week. Over the blown out bass of the lo-fi banger, he finds his footing and keeps the flow steady, with a razor-sharp barrage of bars that is perfectly encased by the soundscape.

With his label 500entertainmentllc and a track record of having toured as far as Japan, he’s clearly defined his lane and is keeping his overall aesthetic on the right track. Even when his material works harder to merely fit in with the wave, it manages to swim with the best of them — but when he’s hot, he’s hot. His journey is exciting to witness, and by intertwining it into his music, he’s giving his music not just a personal touch, but an inspirational gloss for a generation of new listeners and artists looking to see who ultimately floats to the top.

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