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April Watson Continues to Spread Entrepreneurial Spirit With Versatile Enterprise LLC

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Recently Dallas business woman April Watson spoke about her role at Versatile Enteprise LLC where she helps brand and manage artists. Co-managing artists with her business partner Vincent, April Watson works with Leah Givenchy among a roster of artists that also includes OTB Fastlane, Compton Menace and Mobb Squad Nard.

Originally from Mississippi, April eventually moved to Dallas where she operates a variety of other businesses ranging from CBD to Football to community development through affordable housing growth.

“I started off as a teacher in Dallas. Then I began working for a couple of districts, but I became an assistant principal. I was a diagnostician where we diagnose or we test for certain types of disabilities like learning disabilities, intellectual disabilities, autism, we test for things and correct reports to diagnose kids with those types of disabilities in the school setting. So I did that for a while, which is how I got into vocational rehab. I was the coordinator of Disability Support Services at a local college, and I learned about vocational rehab. So in 2012, I opened ability solutions, and we’re a full service vocational rehab company,” April Watson said.

Together both Vincent and April Watson have extensive experience in the music industry. Whether it’s time on radio, connecting artists for features, A&R work, merchandising or placements online, this tandem of music executives has put Versatile Enterprises brand management work at the forefront of the music industry.

Some of the music videos that they have worked on include OTB Fastane’s My Bussin, Mobsquad Nard “Itz Dat” and Compton Menace’s “Put On” ft. Chris Brown. Most recently they have been putting in work for the viral sensation HD4President with his ons “City of Compton” ft. Compton Menace.

“I noticed that there are not a lot of people that look like me, to be honest with you, in the music and cannabis worlds. I don’t really feel like I’m at a place where I don’t feel comfortable, you know, like, I don’t have to title myself, you know, as a Black woman in this space, like, these are some of the most open minded people you’ll meet. And if you do good business for people, people deal with you,” April Watson said.

In addition to providing booking and brand management for the aforementioned artists, April Watson also has her hand in an online media company called Real Lyfe Street Starz where they interview and cover “Real Lyfe” issues and topics amongst the “Street Starz” of Hip-Hop community.

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Alexis Ray Parker – “Waste My Time” (Official Video)

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A DJ Bruce Bruce visual.

Rising R&B singer Alexis Ray Parker is fed up with her boyfriend and his cheating ways, so she cleans house in the new visual for her breakout single “Waste My Time.” As she sings about shedding her dead weight and rebuilding herself, she packs up her ex’s things and sends him on his way like the trash he is. To celebrate the break-up, Parker hits the club with her girls and shows us the best ladies’ night ever. Throughout the visual, Parker is irresistible with her gorgeous designer wardrobe and catchy vocals.

Check out the behind-the-scenes video below.

https://youtu.be/-a8Hjm-C-8g

Parker’s new track follows “2 AM,” which was released by her own imprint in March 2021. Last year, she released three buzzworthy tracks in “Room 420,” “Clarity” and “Set It Off.” The catalog has transformed the new act into an artist-to-watch of 2021.

Parker has been shining bright all of 2021 with buzzworthy acoustic performances and interviews. “Waste My Time” will lead up to the forthcoming project by the rising star, slated for 2022. The new single is available on streaming platforms via Change The Game and powered by Vydia. For more on Alexis, follow the new artist on social media.

Watch “Waste My Time” by Alexis Ray Parker below.

https://youtu.be/FubzLokJZuk

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Litty Rik – “Money Freak”

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After “Ready,” Los Angeles recording artist Litty Rik releases his anticipated follow-up single “Money Freak” last week, which will appear on the highly-anticipated project, out late-2021/early 2022. the track differs from the previous released, this time around, Rik hits the club for a night to celebrate the good life. “This one is for them Clubs, “Money Freak is def a Slapper out the West,” says Rik in a press release.

Ambitious to usher in a new regime on the West Coast, known as the New West, Litty Rik is meant for the stage with his unique sound. He is ready to share his unique style with the music industry. His feel-good sound will take the music industry in a new direction. “Money Freak” is a perfect origin point for newfound fans.

“Money Freak” and “Ready” will appear on Rik forthcoming effort. For more on Litty Rik ahead of the project, follow the rising star on social media. Rik’s latest single is produced by Steelz.

Listen to Litty Rik’s new single below, courtesy of Spotify.

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