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Cam Wallace – 6Rings (EP)

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After establishing an impressive resume of collaborations with Chris Brown, Slim Thug, Rock City, and Lecrae, Houston’s Cam Wallace star power lands him a deal with Motown Records. And with a deal in play, growing popularity and huge anticipation, Wallace unveils his first impression with 6Rings EP. The six-song collection includes Wallace’s debut single “Retail,” which he just dropped a new visual for last week, shown below.

https://youtu.be/QZcMPB_JkOU

Available via Create Music, 6Rings is a remastered project for fans to explore the new star’s musical journey and prepare them for what comes next. Following “Retail,” the revitalized project features fan-favorites “The Rulez” and “Moon On The Floor.” Raised on the Northside of Houston, Cameron “Cam” Wallace is a seasoned songwriter, producer, and recording artist. Galvanized by the Lone Star State’s then fast-rising chopped and screwed scene, originated by the late DJ Screw, Wallace also credits his dad’s extensive vinyl collection in addition to Virginia heavyweights like Timabland, Pharrell, and Missy Elliott as early influences. Additional influences for the multi-facted creative include Kanye West, Ty Dolla $ign, and Ginuwine.

Upon the project release, Wallace served fans with a dessert in the release of the new visual off the effort to the track “All The Way.” “All the way is literally a self-directed pep talk. It’s as simple as me telling myself (and now the listeners) that no matter what you’re doing mentally or physically, go all the way in. Crush your goals. The moment when it feels like you’re about to quit, that’s when you crank it up even more,” says Wallace on the new track.

After the stream, watch the new video below. Wallace signed with Motown last week with the label releasing the following statement of his arrival:

“Cam is a once-in-a-lifetime talent that raps, sings, produces, engineers, mixes at a high quality,” said Vice President of A&R – Motown – Shawn Barron in a statement.

Stream 6Rings now, courtesy of Spotify and for more Cam Wallace, follow him on Instagram.

https://youtu.be/q0xA-ho_-yI

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RARI – “For The Love”

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RARI is building an undeniable wave in 2021. First with the Johnny Juliano-produced “Not What It Seems,” and now with his arguably best song yet, “For The Love.” A early offering to his forthcoming project, the Virginia artist elevates his storytelling wordplay with an exciting new tale about L-O-V-E.

On “For The Love,” RARI tells the harsh and dangerous reality of his Portsmouth stomping grounds. Narrating the hustle, the thrills, the struggles and the troubles, but when its all said and done, he wouldn’t want to be from anywhere else. For the new song, RARI links with another great producer in Masi The Producer.

Here’s what RARI had to say about the making of the latest single: “I linked up with the homie Masi The Producer and noticed his sound was different. We always planned to work and as two Virginia creatives we knew we couldn’t go wrong.”

Originally arriving on the radar in 2016, RARI has been steadily building a buzz that has reached a fever pitch this year. Weathering the rise with big productions and co-signs, RARI is a rare breed of new artists that create their own styles from obscurity and gain regional popularity that spreads like wildfire. What comes next from the rising star is nothing short of incredible, and now is the perfect time to start following his sound.

Check out RARI’s new single below and, for more, follow the rising star on Instagram.

https://audiomack.com/_rari/song/forthelove

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Elhae – Aura III (LP)

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Motown’s Elhae is at the top of R&B right now. As one of the genre’s most exciting new artists, the Georgia singer/songwriter delivers his highly-anticipated new album, titled, Aura III. For the new release, Elhae is joined by Rick Ross, Masego and Xavier Omar.

Throughout the 11-track collection which originates from popular ep series, Elhae displays the signature off melodic, mesmerizing vocals that fans have grown to love. And with breakout songs like “U Know,” “My City” and “Sick of Playing,” he matches his buzzworthy sound with progressive production to create textured songs for every occasion.

He explains: “I think the ‘Aura’ series over time has become a bit of an escape for me, where I can let off steam and vent about things I’m going through at that current moment in my life. Much like anyone else, this is just another chapter in my life symbolizing growth and maturity.”

Aura III is the follow-up to Elhae’s 2017 sequel that received high regard from several high-profile publications, including Billboard. The third installment is his first official release on Motown. The perfect jump-on point for any newfound fan of the fast-rising star. Upon the release of the new album, Elhae treated fans to a video of the studio session for “My City.”

Watch it now.

https://youtu.be/bEVaJzFXTqs

Available on all DSPs via Motown/Universal Music Group. Stream Elhae’s new album below and find out more on the new star on Instagram.

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