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Cam Wallace – “Retail” (Music Video)

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Fresh off the news of his signing to the illustrious Motown Records, the label and recording artist Cam Wallace waste no time serving up fans with new music in today’s new visual to celebrate the artist’s Motown arrival, titled, “Retail.” For the new single, the Houston recording artist shows off his sense of style as he makes a grand entrance to a broader audience.

https://www.instagram.com/p/CMz_wRcDLKN/?utm_source=ig_web_copy_link

The Jaimar Viray-directed music video captures Cam in his most natural state, laced in high-end linens while articulating the at-will spending habits of a bossed-up bachelor. Equipped with a beautiful queen, Wallace matches his drip with southern drawl lyrics filled with finesse. An undeniable first-impression for the new signee currently in album mode with a debut album scheduled for a late-2021 release.

“I was actually in a fitting room trying on different looks when I first heard the beat and I literally started writing the record there,” says Cam Wallace. “The instrumental instantly felt like music you hear while shopping. It was the perfect backdrop to my favorite pastime; shopping for fits. It felt like something women would get dressed to before going out. That look in the mirror, feel-good music.”

“Retail” is produced by Swoope. For his first day out, Wallace lives up to the hype that Motown bestowed upon him. “Cam is a once-in-a-lifetime talent that raps, sings, produces, engineers, mixes at a high quality,” said Vice President of A&R – Motown – Shawn Barron in a statement.

Watch the new video to “Retail” below and stream it here.

https://youtu.be/QZcMPB_JkOU

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Elhae – Aura III (LP)

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Motown’s Elhae is at the top of R&B right now. As one of the genre’s most exciting new artists, the Georgia singer/songwriter delivers his highly-anticipated new album, titled, Aura III. For the new release, Elhae is joined by Rick Ross, Masego and Xavier Omar.

Throughout the 11-track collection which originates from popular ep series, Elhae displays the signature off melodic, mesmerizing vocals that fans have grown to love. And with breakout songs like “U Know,” “My City” and “Sick of Playing,” he matches his buzzworthy sound with progressive production to create textured songs for every occasion.

He explains: “I think the ‘Aura’ series over time has become a bit of an escape for me, where I can let off steam and vent about things I’m going through at that current moment in my life. Much like anyone else, this is just another chapter in my life symbolizing growth and maturity.”

Aura III is the follow-up to Elhae’s 2017 sequel that received high regard from several high-profile publications, including Billboard. The third installment is his first official release on Motown. The perfect jump-on point for any newfound fan of the fast-rising star. Upon the release of the new album, Elhae treated fans to a video of the studio session for “My City.”

Watch it now.

https://youtu.be/bEVaJzFXTqs

Available on all DSPs via Motown/Universal Music Group. Stream Elhae’s new album below and find out more on the new star on Instagram.

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19 Yrs. Old Jay Allant Is Coming For The Throne

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Age is nothing but a number and 19 year old Jay Allant is the prodigy you never saw coming. Timing is everything. Meet New Jersey’s upcoming super star who’s been catching the attention of major labels with his melodic and versatile sound.

Growing up, Jay had undeniable guidance escalating his talents with his family who was very music oriented. Before the age of 18, Jay Allant signed a management deal with none other than industry tycoon Anthony “AMAC” McDonald, who quickly formulated an unstoppable team to match the young legend’s ambition and work ethic.

Not long after, Heavy Hitter DJ Nicky Rizz joined forces with the winning team becoming Jay Allant’s official dj. The duo are out for the take over the industry with something to prove as two of the youngest in the game. Recently, Jay Allant’s new single “Way Back” has debuted on HOT97’s New @ 2 with Heavy Hitter DJ Enuff and SiriusXM Shade45.

Jay Allant has really built a reputation as the one to keep an eye out for this year. Listen and download Jay Allant’s new single “Way Back” on all major streaming platforms. Follow @JayAllant for more updates!

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