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COVU Founder, Romina Foster Talks Her Unique Brand Of Athleisure Wear

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Photo: Courtesy of COVU
Photo: Courtesy of COVU

 

Starting a fashion line in the current state of this industry means you have to have purpose. Something unique in design or concept, that no one else is offering, but buyers want.

Enter: COVU

Conceptualized a few years back by founder Romina Foster, the clothing line marries stylish street wear with athletic appeal. As a former NFL wife, Foster knew well the desire to be comfortable, look sporty, but also be fashionable. With a solid background in the business, she began carving out a plan and saw instant success.

 

Photo: Courtesy of COVU
Photo: Courtesy of COVU

 

Currently promoting their spring/summer 2016 collection, the brand is offering sequin sleeved varsity jackets, cuffed sweatpants, and lace up t-shirts.

Find out what she had to say about starting COVU and where she plans to take it, below.

On her background in fashion: “I grew up in a house hold with two sales reps. My parents had their own store and athletic brand when I was a little kid and I’ve always been around and fascinated by fashion. My dad was working for Asics when I was young, my mom represented companies like Danskin. I remember tagging samples, accompanying them to trade shows and designing my own collections.”

On the beginnings of her company and her vision: “I started working on designs in 2013, I went through some changes and adjustments in the designs and launched in late 2014 with a few pieces followed by a complete collection in SS15. Initially I wanted to create fashionable fanwear to give more edge and add a touch of feminism to today’s fanwear. I quickly recognized that there was so much inspiration and beauty in sports that doesn’t necessarily speak masculism if you allow material, prints and details like stitching of a ball to inspire you and flow with it.”

On how much her personal style is reflected in the brand: “I wear every piece of my collection and am surprised by the countless ways I find myself styling them, but I don’t want to design for me. Whilst sketching and collecting ideas I keep in mind a woman that wants to feel comfortable, confident and admirable in her skin, that loves the challenge of trends, pushes boundaries, leaves her own mark on every piece and loves to look stylish on the go!”

On the importance of fabric in her brand: “The materials and fabric we use are key to identifying with the sport that led us to the design! When we pick mesh we think not just of a trend fabric, the added sexiness by having a sheer look. We choose fabrics that can be connected to, but not only the original uniform of a sport, the shoes/ cleats, the protective pads, the helmet and training gear. We constantly improve our fit to flatter all types of bodies and poly/nylon 4-way stretch is our best friend to allow women to move freely in our clothing. Our production manager hand picks every fabric and travels to China multiple times a year where his brother oversees production and visits the factory regularly to ensure quality of the product.”

On what the next collection looks like: “For FW 2016 we couldn’t keep our eyes of the sport carrying the longest season- baseball. We are giving stripes and French Terry a new meaning and you will find baseball clothing in designs and colors you’ve never imagined. We can’t wait to share those new pieces with you!”

Shop COVU by heading right here!

The post COVU Founder, Romina Foster Talks Her Unique Brand Of Athleisure Wear appeared first on StyleBlazer.


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Artist

Dee-1 Calls Raheem DeVaughn To “Purify My Eyes”

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Fresh off his Breakfast Club appearance after having “Lines Drawn” with help from Billboard and successfully migrating From The Hood To Harvard, NOLA native Dee-1 taps Soul singer/songwriter Raheem DeVaughn for “Purify My Eyes.” Continuing his theme of counter-culture centered messaging the timely track, which was produced by Anonymous, urges listeners to replace images of corruption and cynicism with lifegiving content to reprogram our thinking for the better.

“This is easily one the most important songs I have ever done because it provides Hip-Hop with a solution-based perspective meant to combat some of the problems we face as a culture. It’s honest, raw, and transparent. I’ve been friends with Raheem Devaughn for a long time, so to finally collaborate on a song feels great. When I played the record for him, he fell in love with it and instantly added his parts; which took the song to another level,” say’s the David Found His Slingshot author in a exclusive statement to Medium Creative Agency.

Award-winning rapper. educator, host, activist, business owner, and keynote speaker are synonymous with Louisiana’s Dee-1. The Nasir “Nas” Jones Hip Hop Fellow at Harvard University is a Billboard Top 10 charting, game-changing MC with a persona to match his penmanship. He’s transitioned from being a middle school math teacher in The Boot to a Hip-Hop heavyweight with much more to accomplish. He has released 10 albums and 21 projects thus far in his career.

Dee-1’s music is part of a bigger lifestyle movement called Mission Vision, which centers around three core principles: Be Real. Be Righteous. Be Relevant. In 2020, Dee received the prestigious NAACP “Power of Influence Award,” highlighting his community activism and commitment to inspiring the youth. In 2021, he was nominated for an Emmy Award for his work on “The Manhattan Project,” but he lost to Michelle Obama. Later that year, Dee was appointed to the “Louisiana Council for the Success of Black Men and Boys” by Governor John Bel Edwards, making him the first rapper in Louisiana history to become a governor’s appointee.

After addressing critics and fans alike in the official music video for the Danny Beats-produced single for “Lines Drawn” and following his viral interview on Sway In The Morning centered around industry hypocrisy, Emmy-nominated educator turned entertainer Dee-1 released his latest project to date From The Hood To Harvard. The 8-track body of work includes guest features from Skyy Brooks as well as P3RK and is anchored by supporting records “Impostor Syndrome” & “Dr. Freshh.”

Stream “Purify My Eyes” on your DSP of choice below and watch Dee-1‘s interview with The Breakfast Club | HERE.

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Artist

Chelsea Pastel Releases Motivative New Single “Price Going Up”

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To celebrate “Greener” pastures, following the announcement of her joining Kid Cudi’s ‘Insano World Tour,’ Cleveland native Chelsea Pastel releases the Cassius G-produced single “Price Going Up.” Marking CP’s explosive entrance into 2024, the empowering anthem resonates with anybody pushing forward with resilience and determination. With infectious beats and powerful vocals, she asserts her presence as a rising star to watch. Setting the stage for an exciting year ahead, the brand-new track is a bold declaration of Chelsea’s unwavering commitment to excellence.

“I jumped off that porch, I’m not going back to that house and I mean just that. I’m never looking back. I took a leap of faith and where I land is where I’m staying,” says the talented triple threat in a press statement to Medium Creative Agency about her latest release.

Born and bred in Forest City, Chelsea found her passion for music early on, which led her to enroll in the Cleveland School of Arts. After graduating, Chelsea begin to make a name for herself throughout the Midwest and beyond. Her unique sonic style, catchy hooks, and lyrical prowess have earned her the title of Cleveland’s Next Up talent.

Apart from accolades, which include spotlight spots regionally on WKYC and Dirty Glove Bastard as well as national recognition on top-tier entertainment networks like BET, Chelsea is a self-taught instrumentalist who often handles her production, writing, and engineering. Her unique brand of ballads can be best classified as a fusion of Rap and Pop with a touch of Rock accented by old-school flavor.

Press play on “Price Going Up” on your DSP of choice below and watch the visual for “Greener” | HERE via Pastel Productions LLC / Vydia.

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Music

Chill Vibes and Sultry Melodies: Exploring iazY’s Latest Release “Pink Leaf”

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Hailing from the vibrant city of Irvine, the rising artist iazY is making waves with her latest single, “Pink Leaf,” released under her own label, iazY Music Ent. This track, produced by The Real Mapa and engineered by Troy “R8dio” Johnson, introduces listeners to iazY’s signature sound—a fusion of Urban pop rock melodies.

iazY shared her motivation behind crafting “Pink Leaf,” revealing, “I just had this vision of just a chill vibe, something for my ladies.” This intention shines through in the song’s laid-back groove and sultry lyrics, creating an irresistible atmosphere that invites listeners to unwind and groove along.

What sets “Pink Leaf” apart for iazY is not only its sound but also the emotions it evokes. She explains, “I think just how the song sounds and how it makes me feel. It just puts me in that ‘have fun chill’ vibe.” With its catchy hooks and lush production, “Pink Leaf” effortlessly captures iazY’s essence as an artist, marking a milestone in her musical journey.

As iazY continues to captivate audiences with her unique blend of genres and infectious energy, fans eagerly anticipate upcoming shows and releases. To stay updated on iazY’s latest endeavors, follow her on Instagram @iazyofficial and keep an ear out for future announcements from iazY Music Ent.

Visit iazyMusic.com

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