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Huey V – “Persuasion” (Official Video)

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Huey V returns with his next smash hit. After riding a huge wave to mainstream notoriety with his top-of-the-year single “No Regrets,” the Milwaukee recording artist celebrates his newfound success down in Miami with the release of his follow-up, titled, “Persuasion.” As critics and tastemakers begin to label Huey the artist-to-watch of 2021, he delivers more conviction of the title with fresh jewelry, foreign whipping, deep pockets and a mansion full of women in the KDS Visuals-directed.

https://www.instagram.com/p/CL4r5rlDpXS/?utm_source=ig_web_copy_link

Living his best life being the hottest new thing out right now, on the track, Huey continues to showcases that raw, charismatic and crafty wordplay that blew fans away in his debut. He sells a Cinderalla dream to a love interest including a night of passion, wearing the finest jewelry and undivided attention while looking over a penthouse view. To Huey, he knows success has made him a sex symbol but it’s the price of fame.

“The song [Persuasion] explores the double-edged sword of an elevated lifestyle,” Huey V on the song’s concept. “It’s a tale of seduction that comes with money, success and women. It’s a soundtrack to my odyssey. It’s my coming of age in learning to play both sides of the coin. The seducer and the seduced.”

“Persuasion” is slated to appear on Huey V forthcoming project, arriving in the second quarter on Memphis Bleek’s Warehouse Music Group. Bleek, a known protege of Hip-Hop icon Jay-Z, discovered Huey and his limitless potential in 2019 and has been grooming him to be the next big thing like he noticed in some of today’s biggest names in Hip-Hop in the past. For more on Huey V, follow him on Instagram.

Watch the new visual to Huey V’s “Persuasion” below and stream it here.

https://youtu.be/SxT0OiblQcs

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RARI – “For The Love”

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RARI is building an undeniable wave in 2021. First with the Johnny Juliano-produced “Not What It Seems,” and now with his arguably best song yet, “For The Love.” A early offering to his forthcoming project, the Virginia artist elevates his storytelling wordplay with an exciting new tale about L-O-V-E.

On “For The Love,” RARI tells the harsh and dangerous reality of his Portsmouth stomping grounds. Narrating the hustle, the thrills, the struggles and the troubles, but when its all said and done, he wouldn’t want to be from anywhere else. For the new song, RARI links with another great producer in Masi The Producer.

Here’s what RARI had to say about the making of the latest single: “I linked up with the homie Masi The Producer and noticed his sound was different. We always planned to work and as two Virginia creatives we knew we couldn’t go wrong.”

Originally arriving on the radar in 2016, RARI has been steadily building a buzz that has reached a fever pitch this year. Weathering the rise with big productions and co-signs, RARI is a rare breed of new artists that create their own styles from obscurity and gain regional popularity that spreads like wildfire. What comes next from the rising star is nothing short of incredible, and now is the perfect time to start following his sound.

Check out RARI’s new single below and, for more, follow the rising star on Instagram.

https://audiomack.com/_rari/song/forthelove

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Elhae – Aura III (LP)

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Motown’s Elhae is at the top of R&B right now. As one of the genre’s most exciting new artists, the Georgia singer/songwriter delivers his highly-anticipated new album, titled, Aura III. For the new release, Elhae is joined by Rick Ross, Masego and Xavier Omar.

Throughout the 11-track collection which originates from popular ep series, Elhae displays the signature off melodic, mesmerizing vocals that fans have grown to love. And with breakout songs like “U Know,” “My City” and “Sick of Playing,” he matches his buzzworthy sound with progressive production to create textured songs for every occasion.

He explains: “I think the ‘Aura’ series over time has become a bit of an escape for me, where I can let off steam and vent about things I’m going through at that current moment in my life. Much like anyone else, this is just another chapter in my life symbolizing growth and maturity.”

Aura III is the follow-up to Elhae’s 2017 sequel that received high regard from several high-profile publications, including Billboard. The third installment is his first official release on Motown. The perfect jump-on point for any newfound fan of the fast-rising star. Upon the release of the new album, Elhae treated fans to a video of the studio session for “My City.”

Watch it now.

https://youtu.be/bEVaJzFXTqs

Available on all DSPs via Motown/Universal Music Group. Stream Elhae’s new album below and find out more on the new star on Instagram.

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