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Jay La Osay – “Ball Hard Never Fall” (Music Video)

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New Los Angeles recording artist Jay La Osay is confident he has the skills, music and determination to ascend from newcomer to chart-topper instantly in 2021. Today, he makes his move with the release of the new visual for the latest single, “Ball Hard Never Fall.”

In the new video, the energetic OSay shows us the payoff of hard work, early mornings and long nights with a tour of a lavish house, car and cash. Rocking hometeam colors, the emerging artist rolls around and pops off over the top wordplay and expectation for the latest body of work of the same title. A follow-up to the 2019 Never Moving Scared EP. The new video is the perfect jump-on point for any newfound fan eager to discover more for the next-gen artist.

“Ball Hard Never Fall” is directed by Shot By Blayr. BLAKKAT206 behind the boards. For more on Jay La Osay, follow him on Instagram.

Watch the new video by Jay La Osay, below.

https://youtu.be/olgW0027WJA

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Vtto – “Love By A Thread” (Official Video)

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Rising artist Vtto’s heart is hanging on for dear life in the release of the new visual for his single “Love By A Thread.” Linking with Jaimar Viray (Akon, Will.I.Am), the Jersey-native shows us the darker elements of love in this mood visual presentation that will make him a bonafide star. The song is a perfect sound to enter into the summertime fling with after a disappointing Fall.

“This record means a lot to me in so many different ways” says Vtto. “When listening to the song, most people would assume it’s only about a relationship. The way I look at it, “Love By A Thread” really is a song for anyone who’s having thoughts about giving up on something. I want the listeners to really think about the decisions they’re making in life, but in a way that still motivates them to keep trying no matter how many times they’ve failed. The beauty of this song is that a listener can interpret it any way they really want to.”

The rest of 2021, Vtto promises more new music, which will lead up to a forthcoming project release. “Love By A Thread” is available now via Young Fellas Entertainment. Available on all streaming platforms.

Watch “Love By A Thread” below.

https://youtu.be/bHosjEGoKgE

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New London – “Upper Echelon”

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New London, a Brooklyn-by-way-of-United Kingdom artist with a breakout hit in 2016’s “Rich Nation,” is ready to take his career to new heights in 2021. Today, he demands respect with the release of a very expensive new single, properly titled “Upper Echelon.” After releasing appealing singles, like “Drip Code,” “Steelo” and “Sanction,” London raises his entire persona to high regard as he formally re-introduces himself to the masses.

“Upper Echelon” is a must-hear and the perfect origin point for newfound fans who’ve heard about his previous success and intrigued by what his future has in-store. The WSG Ent. frontman is preparing to make himself a household name within the mainstream landscape, and the new track does just that for the rising star. After the new song, New London is set to prepare fans for his forthcoming project with more new music on the way. Before the album, stay up to date on everything from New London via social media.

“Upper Echelon” is available now on WSG Ent, LLC.

https://open.spotify.com/album/2X5dw4GhK3dEYBi6Rj6drg?si=R8U2kXuNR5aN2wyAG4ZquA&dl_branch=1&nd=1

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