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Jay La Osay – “Ball Hard Never Fall” (Music Video)

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New Los Angeles recording artist Jay La Osay is confident he has the skills, music and determination to ascend from newcomer to chart-topper instantly in 2021. Today, he makes his move with the release of the new visual for the latest single, “Ball Hard Never Fall.”

In the new video, the energetic OSay shows us the payoff of hard work, early mornings and long nights with a tour of a lavish house, car and cash. Rocking hometeam colors, the emerging artist rolls around and pops off over the top wordplay and expectation for the latest body of work of the same title. A follow-up to the 2019 Never Moving Scared EP. The new video is the perfect jump-on point for any newfound fan eager to discover more for the next-gen artist.

“Ball Hard Never Fall” is directed by Shot By Blayr. BLAKKAT206 behind the boards. For more on Jay La Osay, follow him on Instagram.

Watch the new video by Jay La Osay, below.

https://youtu.be/olgW0027WJA

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Suave The Don – “Stories of the Hood” (Video)

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After riding a wave in 2018 with two projects which include the popular project Heatwave 2, the rising New York recording artist, Suave The Don, returned from hiatus with an even more polished sound with the release of the video to the new hit song, “Stories Of The Hood.” Using his signature East Coast style and in the moment appeal, The Don enlists the direction of Jack Trvdes & Haddawi over the Twan production and finds him detailing how too often friends become foes.

The song was inspired by the streets consistently retelling the usual story of friends becoming enemies in a matter of time. Suave states: “Beefing with the same kids you grew up with is the story of every hood.”

“Stories of the Hood” follows Suave’s 2019 Matter of Grind album which spawned “Understand Me” and “SLumped Anthem.” Originally bursting onto the scene in 20115 and made his run in 2017 with a string of buzzing tracks, like “Like That,” “Heat,” “Live From The 5” and “I Think I Might,” Suave The Don is best known for his breakthrough album called Know the Vibes. Suave’s latest release is the lead to his anticipated new album coming mid-2021.

After the stream below, For more on Suave The Don, follow him daily on Instagram and Twitter.

“Stories of the Hood” is available now via 510 Music Group, a subsidiary of EMPIRE. Watch it below and stream it here.

https://youtu.be/HLf8r57zqV8

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Ronny Kash – “It’s Up”

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San Antonio rapper Ronny Kash may be unfamiliar to most, but he has been bubbling below the radar since 2017 with his magnetic music, popular demeanor and southern lyricism. Today, the rising star continues to infect the masses with the release of his latest single, titled, “It’s Up.”

Produced by Qari Beatz, the new song shows the rising star perfecting his signature sound which combines gritty trap beats, lifestyle lyrics, and hypnotic cadences. The new effort is the direct follow-up to Kash’s 2020 single, “Fabo.” To-date, Kash has accumulated over 16,000 monthly listeners on Spotify and expected to release his new music 2021 with a promised new album, currently untitled, and a follow-up to his breakout 2019 album, K.R.E.A.M..

As Texas hip-hop continues to establish a new resurgence in today’s music, Kash’s popularity arrives perfectly and perfect for newfound fans to jump on the bandwagon, today, starting with “It’s Up.” Recently, Kash released a project, titled, Snack Pack Vol. 1, available via Soundcloud. Kash’s next project will be released on Southwest Digital.

After the listen, for more on Ronny Kash, follow the thriving artist on Instagram for daily updates. A visual for “It’s Up” is currently in the works and slated for the coming weeks. Available on all DSPs via Sound of Live Entertainment.

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