The classic French brand, Lacoste is often affiliated with preppy country-club love individuals. Rightfully so, considering it was established by famed tennis player Rene Lacoste.

But in the 83 years since its founding, Lacoste has evolved into a dynamic brand with different divisions that reflect their vast customers’ preferences. One of our favorite divisions is Lacoste Live, their contemporary design line that curates its own trends.

“This summer, the whole world will celebrate the XXXI° modern Olympics in Rio where a parade of champions’ get-ups will be rolled out and tested,” noted in their look book. “For this collection, headbands, tracksuits, dresses and technical uniforms have been designed to take over the winners’ podium.”

Flip through to see some of our favorite items on the next pages.

The post Lacoste Live Has Officially Made Preppy Look Street Wear Cool appeared first on StyleBlazer.

Source: styleBlazer

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