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Niko Brim – “Bonita”

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A new era for hip hop artist Niko Brim has begun, boldly detailed in his New York grit and bravado dripped record, “Bonita” – produced by GRAMMY® Award-nominated producer Tank God, co-producer of Post Malone and 21 Savage’s* mega-hit, “Rockstar.” The track leads the E.P. “B4 The Throne” out December 15 on V-Records.

“Bonita’s” release treks the debut of Rapsody’s latest music video “12 Problems” – which features a performance by Niko Brim, who delivers a moving rap dialogue with Reuben Vincent, detailing the impact of police brutality.

“B4 The Throne” is the prequel project dropping ahead of his forthcoming album, “King Has No Crown.”

“This record is for the underdogs; I wanted to crown the kings who’ve not been crowned and remind them, ‘Yeah, You got it.’ It’s to inspire us to keep going. With everything going on is easy to feel small and question our power,” said Niko Brim, who hails from Mount Vernon, New York.

“It’s something for all my people out there working every day and hustling. It’s a reminder of who you are and where you’re headed,” added the 23-year old artist who’s been collaborating with super-producer Tank God since they were teenagers.

A major basketball fan, Brim dropped a visual tribute to LeBron James, after he won his fourth N.B.A. championship leading the Lakers to their 17th, laced to “Bonita.” His bravado on the bridge of the song, “Bonita,” where he rhymes “Looking for the king, well here I am?!” is the perfect rim anthem to celebrate the M.V.P.

Niko Brim’s monthly Instagram show, Power Hour, returns, Thursday, November 19. Each show is hosted via @Niko Brim and starts at 6:19 PM EST– a homage to Juneteenth.

The last installment focused on the election and included Raymond Santana– a member of the Exonerated Five, Hector Flores of the band Las Cafeteras, voter advocate Onida Coward Mayers and recording artist MVXMILLI. Follow Niko Brim for more information.

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ARIEL J – “EXCITED”

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Ariel J is a name and sound we will become very familiar with inside 2021. After she caught our attention with her buzzworthy single “Enough,” the emerging new singer/songwriter capitalizes on the attention with the release of her anticipated single “Excited.” Featuring fellow rising star Charayana J, the new single is the first official release under her new deal with Young Intelligent LLC.

Produced by Lug Soda •BMP : 123, “Excited” is a smooth love song about appreciating the beauty of her muse. It’s about the addictive symptoms that come with discovering new love. Ariel J takes us through all the emotions that draw the pleasure of being around the one we love from both a physical and mental point of view. Over the soothing Jazz-esqe production, Ariel admires her love interest’s undeniable features like lips, hypnotizing stare and seductive v-cut that intoxicate her every time. “Excited” is the perfect song for any time of the day or night with your lover while showcasing Ariel J rarity as an emerging artist in today’s R&B. Making you a newly discovered fan of the rising star from the first listen, instantly.

The song comes as support, appreciation and pride for the LGBTQ community. A community she champions daily through the music, “I hope that my music starts necessary conversations around the way LGBTQ+ people are presented in media, treated as individuals, and understood as a whole.”

She continues: “Being part of the LGBTQ+ community, they’re so many layers to what we feel and are often unable to express. I try to make songs that bridge the gap when it comes to understanding our human experience, highlighting the fact that we’re much more alike than we are different.”

A brief history on Ariel J, the Mississippi native began creating music at nine-year-old. Growing up in church, Ariel’s passion for music became extremely persistent as she got older. She established a grassroots fanbase early on in her career through cover songs. A practice she still promotes til this day with covering chart-topping singles by several of today’s biggest names in R&B. Among the covers, Ariel J released intriguing originals that showcased her tremendous range and songwriting abilities like “We Deserve Better,” “Layers” and “A Song For You.” It’s merely a matter of time before Ariel J is synonymous with one of the best songwriters in the business along with being one of the best new entertainers.

Definitely, a refreshing new sound needed on the charts right now. She’s the total package. Her popularity only continues to grow via word of mouth and social media. Producing catchy singles, undeniable beauty, and enormous co-signs from fans and collaborators.

Ariel J is ready to further her career in 2021 with an anticipated debut project(s) release expected late in the year. “I have an EP on the way called ‘LET ME BE.’ It’s a very personal project– a glimpse into my home life, my dating life, my journey as a person and as an artist. Can’t wait to share it,” said Ariel J.

Lately, the fearless talent has been very vocal about how she plans to fill the void missing in today’s music industry, stating, “There aren’t enough songs centered around love, unity, and understanding. I want to help usher these kinds of messages into mainstream media.”

Upcoming projects, more covers, and other intangibles. Now is the perfect origin point to get familiar with Ariel J and what’s next. To stay up-to-date on everything Ariel J, follow the rising talent on social media.

Stream Ariel J’s new single below and check out the lyric visual here.

https://open.spotify.com/album/4JDFcXpa1CkQbZbYPHSK70

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York Records – Genesis Vol. 1 (Hosted By DJ Envy)

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York Records is a new label on the rise spearheaded by established music executives Dizz & Capt and supported by famed battle rapper-turned-recording artist Arsonal. After months of preparation, the label links up with popular radio personality DJ Envy to unveil the first installment in new compilation series, titled, Genesis Vol.1. The new series is presented to showcase the label’s amazing roster of new sensations.

The first edition is a 10-track release, starring Mr. So Disrespectul, BundlesFVG, Cory North, Frxxsauce and Marko24k. A formal introduction for most, the project features unforgettable verses from the entire cast and, with its cohesive tracklisting, the project is destined to make York Record one of the most exciting new record labels of 2021. The album comes on the peak of each artist’s transition to superstardom.

“We choose to put this compilation together based on each individual artist and where they are respectively in their careers. This is hard authentic street shit from the beginning to the end,” says York Records.

Available everywhere now, the project is a must-hear for any Hip Hop fan. Hosted by DJ Envy and supported by several a-list co-signers, Genesis Vol.1 is a project that will be discussed all year long as we await official album releases for each of the acts involved. Dj Envy appears on the project via own imprint.

Stream York Records’ new project below, courtesy of Spotify.

https://open.spotify.com/album/0u9ClDs1MH6cTeemRHp7L0?si=Byq6WSE4Qfep7sWV6MnFdQ&nd=1

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