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Paris Hilton is a billionaire from fragrances

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When you can win like our main girl Paris Hilton, you will never have to look for meals on the streets like the homies in the Silicon Valley on the other side of the fence. Paris is in a place of her own with a lot to show for her portfolio of 16 other licenses in clothing, accessories, beauty, and also real estate. Also being a DJ, Paris is sure to earn as much as Calvin Harris anyways.

That is ballin like a SoJones reader! We respect that Paris wanted to make a name for herself and not just tag along someone else’s legacy.






I would say that the success speaks for itself. [My brand] is one of the number-one celebrity fragrances out there and I have 17, which is a lot more than, I don’t know, most people,” Hilton said. “Every single month we are getting more sales and more countries wanting to sell the fragrances.”

Donald J. Loftus, president of Parlux  the New York based company whom Hilton has partnered with — backs that up.

“Over the 10-year period we’ve done $2 billion in sales,” he added. “Yes, it’s a lot of fragrances, but the strategy is to make sure it stays fresh every six months so the consumer keeps coming back. The business is actually growing year after year because she’s always doing new things — the DJing, a hotel, her singing, and her handbag line. The fans are fascinated by her as a result.”






Unlike some people, Paris gets the people international on her campaign much faster than most people can set it off on the block. With 70 percent of people finding her fragrance outside of the U.S., this means that she will get to that billion faster than you think. How do you capture people like that with the pedigree of Paris Hilton?

“Capturing global attention and hanging onto it takes an insane work ethic. It is a talent,” Brian Dow, partner at APA talent agency, where he heads the branded lifestyle division, tells WWD. Fun fact: he also counts Kim as a client. “In the U.S., she [Hilton] is not that relevant right now, but in certain markets like China, she is extremely relevant. You can really only be in so many places at one time anyway. Once you hit a certain point you can work forever. You just keep going.”

“People who don’t know me, they’ll say certain things,” Paris concluded, referring to those who said she would be a flash in the pan. “You could say that about someone who’s been around for a second, but I’ve been in this business for so long, and I’m killing it.”

Now that you know how to get the sauce in the pan and get the money in a flash, we hope that you will contact SoJones with a great idea for a clothing line or something that you developed on your own. Leave a comment and let us know how you turn up for a check!

The post Paris Hilton is a billionaire from fragrances appeared first on SoJones.

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Dee-1 Calls Raheem DeVaughn To “Purify My Eyes”

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Fresh off his Breakfast Club appearance after having “Lines Drawn” with help from Billboard and successfully migrating From The Hood To Harvard, NOLA native Dee-1 taps Soul singer/songwriter Raheem DeVaughn for “Purify My Eyes.” Continuing his theme of counter-culture centered messaging the timely track, which was produced by Anonymous, urges listeners to replace images of corruption and cynicism with lifegiving content to reprogram our thinking for the better.

“This is easily one the most important songs I have ever done because it provides Hip-Hop with a solution-based perspective meant to combat some of the problems we face as a culture. It’s honest, raw, and transparent. I’ve been friends with Raheem Devaughn for a long time, so to finally collaborate on a song feels great. When I played the record for him, he fell in love with it and instantly added his parts; which took the song to another level,” say’s the David Found His Slingshot author in a exclusive statement to Medium Creative Agency.

Award-winning rapper. educator, host, activist, business owner, and keynote speaker are synonymous with Louisiana’s Dee-1. The Nasir “Nas” Jones Hip Hop Fellow at Harvard University is a Billboard Top 10 charting, game-changing MC with a persona to match his penmanship. He’s transitioned from being a middle school math teacher in The Boot to a Hip-Hop heavyweight with much more to accomplish. He has released 10 albums and 21 projects thus far in his career.

Dee-1’s music is part of a bigger lifestyle movement called Mission Vision, which centers around three core principles: Be Real. Be Righteous. Be Relevant. In 2020, Dee received the prestigious NAACP “Power of Influence Award,” highlighting his community activism and commitment to inspiring the youth. In 2021, he was nominated for an Emmy Award for his work on “The Manhattan Project,” but he lost to Michelle Obama. Later that year, Dee was appointed to the “Louisiana Council for the Success of Black Men and Boys” by Governor John Bel Edwards, making him the first rapper in Louisiana history to become a governor’s appointee.

After addressing critics and fans alike in the official music video for the Danny Beats-produced single for “Lines Drawn” and following his viral interview on Sway In The Morning centered around industry hypocrisy, Emmy-nominated educator turned entertainer Dee-1 released his latest project to date From The Hood To Harvard. The 8-track body of work includes guest features from Skyy Brooks as well as P3RK and is anchored by supporting records “Impostor Syndrome” & “Dr. Freshh.”

Stream “Purify My Eyes” on your DSP of choice below and watch Dee-1‘s interview with The Breakfast Club | HERE.

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Chelsea Pastel Releases Motivative New Single “Price Going Up”

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To celebrate “Greener” pastures, following the announcement of her joining Kid Cudi’s ‘Insano World Tour,’ Cleveland native Chelsea Pastel releases the Cassius G-produced single “Price Going Up.” Marking CP’s explosive entrance into 2024, the empowering anthem resonates with anybody pushing forward with resilience and determination. With infectious beats and powerful vocals, she asserts her presence as a rising star to watch. Setting the stage for an exciting year ahead, the brand-new track is a bold declaration of Chelsea’s unwavering commitment to excellence.

“I jumped off that porch, I’m not going back to that house and I mean just that. I’m never looking back. I took a leap of faith and where I land is where I’m staying,” says the talented triple threat in a press statement to Medium Creative Agency about her latest release.

Born and bred in Forest City, Chelsea found her passion for music early on, which led her to enroll in the Cleveland School of Arts. After graduating, Chelsea begin to make a name for herself throughout the Midwest and beyond. Her unique sonic style, catchy hooks, and lyrical prowess have earned her the title of Cleveland’s Next Up talent.

Apart from accolades, which include spotlight spots regionally on WKYC and Dirty Glove Bastard as well as national recognition on top-tier entertainment networks like BET, Chelsea is a self-taught instrumentalist who often handles her production, writing, and engineering. Her unique brand of ballads can be best classified as a fusion of Rap and Pop with a touch of Rock accented by old-school flavor.

Press play on “Price Going Up” on your DSP of choice below and watch the visual for “Greener” | HERE via Pastel Productions LLC / Vydia.

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Chill Vibes and Sultry Melodies: Exploring iazY’s Latest Release “Pink Leaf”

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Hailing from the vibrant city of Irvine, the rising artist iazY is making waves with her latest single, “Pink Leaf,” released under her own label, iazY Music Ent. This track, produced by The Real Mapa and engineered by Troy “R8dio” Johnson, introduces listeners to iazY’s signature sound—a fusion of Urban pop rock melodies.

iazY shared her motivation behind crafting “Pink Leaf,” revealing, “I just had this vision of just a chill vibe, something for my ladies.” This intention shines through in the song’s laid-back groove and sultry lyrics, creating an irresistible atmosphere that invites listeners to unwind and groove along.

What sets “Pink Leaf” apart for iazY is not only its sound but also the emotions it evokes. She explains, “I think just how the song sounds and how it makes me feel. It just puts me in that ‘have fun chill’ vibe.” With its catchy hooks and lush production, “Pink Leaf” effortlessly captures iazY’s essence as an artist, marking a milestone in her musical journey.

As iazY continues to captivate audiences with her unique blend of genres and infectious energy, fans eagerly anticipate upcoming shows and releases. To stay updated on iazY’s latest endeavors, follow her on Instagram @iazyofficial and keep an ear out for future announcements from iazY Music Ent.

Visit iazyMusic.com

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