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Ronny Kash – “It’s Up”

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San Antonio rapper Ronny Kash may be unfamiliar to most, but he has been bubbling below the radar since 2017 with his magnetic music, popular demeanor and southern lyricism. Today, the rising star continues to infect the masses with the release of his latest single, titled, “It’s Up.”

Produced by Qari Beatz, the new song shows the rising star perfecting his signature sound which combines gritty trap beats, lifestyle lyrics, and hypnotic cadences. The new effort is the direct follow-up to Kash’s 2020 single, “Fabo.” To-date, Kash has accumulated over 16,000 monthly listeners on Spotify and expected to release his new music 2021 with a promised new album, currently untitled, and a follow-up to his breakout 2019 album, K.R.E.A.M..

As Texas hip-hop continues to establish a new resurgence in today’s music, Kash’s popularity arrives perfectly and perfect for newfound fans to jump on the bandwagon, today, starting with “It’s Up.” Recently, Kash released a project, titled, Snack Pack Vol. 1, available via Soundcloud. Kash’s next project will be released on Southwest Digital.

After the listen, for more on Ronny Kash, follow the thriving artist on Instagram for daily updates. A visual for “It’s Up” is currently in the works and slated for the coming weeks. Available on all DSPs via Sound of Live Entertainment.

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THE CONNERS’ RENE ROSADO, AVATAR’S LISA ROUMAIN & EMPIRE’S SCOTTY TOVAR STAR IN GEO SANTINI’S MOCK-DOC ‘AFTER THE REIGN’

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Rene Rosado (The Conners) stars opposite Lisa Roumain (Avatar), Scotty Tovar (Empire) and Jessica Meza (East Los High) in the new Geo Santini’s mockumentary After The Reign, based on the abrupt rise and fall of social media prankster-turned rapper Benito Cruz a.k.a Lil Tito.

Santini, who writes and directs, enlists Grammy award-winning producer Cory Rooney for a guest appearance. In 2020, the new film was the most-watched film at New York Latino Film Festival. The film is presented by Gravitas Ventures and Red Arrow Studios through MPM Productions.

Produced by Luis C. Arellano, After The Reign follows Benito Cruz (Lil Tito) establishes an irreverent social media persona by creating and executing edgy pranks that flirt with legality. But when one of his pranks lands him behind bars, Benito’s social media following isn’t just sustained, it grows. His new inheritance provokes a transformation from clickbait prankster to hardcore rapper known as Lil Tito. Bolstered by his trolling antics, Lil Tito’s music lands on the top charts and his videos frequent the trending sections of video platforms, establishing a base of infatuated fans who ask, “What will Lil Tito do next?” Fame and influence beg for a level of responsibility that Lil Tito rejects, making the internet puppeteer a victim of the exploitative music industry. Ironically, Lil Tito is soon destroyed by the beast that created him and his addiction to virtual validation drives him to do the unthinkable.

“Social media, and the possibility for quick fame and fortune, is a cultural force and Geo’s film manages to highlight the darker side of this fame and notoriety in this clever satire. Utilizing real influencers, and drawing from the headlines, he has crafted a narrative that uses humor to highlight the pitfalls of online infamy,” said Megan Huggins, Acquisitions Coordinator for Gravitas Ventures.

“I’m a Hip Hop kid. I grew up in the music business and I loved film. I saw where Hip Hop was going and I wanted to do a character study on new age rappers and how fan bases have changed. We used to be fans of artists because of their music and it’s becoming more about an artist’s personality via social media and trolling culture. You may think that some of the film’s antics are too ridiculous to be realistic, but if you go on the Internet, you’ll find material that’s even more ridiculous. I wanted to examine what happens to an artist’s psyche after years of trolling and clout-chasing. Who is left behind when the likes stop coming in?” said Santini.

After The Reign was most recently seen and accepted into, the largest film festival in Puerto Rico. As of March 2 2021, After The Reign is available for POVD, including Amazon, iTunes, Comcast, Vudu, and Redbox.

Watch the trailer for Geo Santini’s After The Reign now.

https://youtu.be/1YAMThfnEvo

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LDE Smookey – “Anything”

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Norway recording artist LDE Smookey makes his global impact with his latest single, titled, “Anything.” Stream it now via Lucid Dreams Entertainment.

The song is personal, Smokey showcases his vulnerability as he shares past trauma, expressed through deeper tone, revealing lyrics and emotional production. He explains: “It’s my pain, love, hatred, joy, and anger on beats.”

“Anything” is creative, powerful and a beautiful first impression of LDE Smookey on a widespread scale. He often shares that the influence for his music comes from his past trials and tribulations that he continues to deal with til this day. “I’m from Ethiopia but got adopted and grew up for the most part up in Norway because my parents weren’t in the position to have a kid at that time,” He shares. “That left me with abandonment issues so I never got any close with the family that adopted me. Shit was a mess at home, fighting every day, running away, picking me up in jail all that. Through all this I had music that was my thing, I’m one of those people who know since a jit that this is what I’m going to do with my life.

He continues, “Music really got me out the streets and saved my life. Studio time got mad expensive so I bought a home studio and just locked it in. I’ve been doing music for about 3 years now and worked for this moment for about 2 years now and in and out of meetings, people wanna sign me. I Ended up starting my own label “LDE” aka “Lucid Dreams Entertainment” with my manager Jim Blakely and the rest of my team while doing everything ourselves. This single is the first song off my project “Born A Star” that’s dropping soon, this single and the project is just a small little side of me as an artist, I have a lot of mad different sounds and vibes yall finna hear throughout my long career. Imma be around 4 a long time, Mark my words ”

“Anything” sets up a big 2021 for LDE which includes more new music and an anticipated album, currently in the works. “The music yall gon get from me more than noise, sounds, it’s a feeling,” Smookey said.

For everything LDE Smookey, follow him on Instagram and Twitter.

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