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Ruthless – “Soft Flex”

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Today Canadian femcee Ruthless delivers her second high quality visual in as many months, dropping off a clean visual for fans titled, “Soft Flex.”

Flanked by her OGs and some street protection, Ruthless drops bar after bar with her patois thickened verses laced with dominant no nonsense vibes.

After earning posts with her single “Upper Echelon” on AllHipHop, HipHopDose and Dirty-Glove.net to name a few this Toronto upstart is proving she has what it takes to represent her Rexdale hood with authority.

“The record “Soft Flex” is produced by Dynomite and has a touch of a West Indie/Hip-Hop sound. I’m from Toronto and I’m half Jamaican so I wanted to dig into my roots. I feel like I’m spitting bars, and giving off that 90’s female Hip-Hop vibe so I know the fans are going to relate and enjoy the concept,” Ruthless said.

With a diverse background that is both Columbian and Jamaican, Ruthless closely identifies with her city’s music andfeels she is a part of the diverse fabric of Toronto that has become interwoven with various cultures from across the globe.

“I grew up in the hood, so it was like typical hood shit but there was a strong sense of community and I always felt like I had that support around me,” Ruthless explained. “I think the last couple of years has been cool to see the city rise and for years we didn’t get that attention and respect but it’s finally coming around. It used to be a joke when you said you were a rapper from Toronto, but now we are getting the respect I think we deserve.”

Going forward Ruthless plans to drop her self-titled EP along with more music videos as she prepares to ride out the COVID-19 pandemic with a series of visual and audio releases.

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Suave The Don – “Stories of the Hood” (Video)

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After riding a wave in 2018 with two projects which include the popular project Heatwave 2, the rising New York recording artist, Suave The Don, returned from hiatus with an even more polished sound with the release of the video to the new hit song, “Stories Of The Hood.” Using his signature East Coast style and in the moment appeal, The Don enlists the direction of Jack Trvdes & Haddawi over the Twan production and finds him detailing how too often friends become foes.

The song was inspired by the streets consistently retelling the usual story of friends becoming enemies in a matter of time. Suave states: “Beefing with the same kids you grew up with is the story of every hood.”

“Stories of the Hood” follows Suave’s 2019 Matter of Grind album which spawned “Understand Me” and “SLumped Anthem.” Originally bursting onto the scene in 20115 and made his run in 2017 with a string of buzzing tracks, like “Like That,” “Heat,” “Live From The 5” and “I Think I Might,” Suave The Don is best known for his breakthrough album called Know the Vibes. Suave’s latest release is the lead to his anticipated new album coming mid-2021.

After the stream below, For more on Suave The Don, follow him daily on Instagram and Twitter.

“Stories of the Hood” is available now via 510 Music Group, a subsidiary of EMPIRE. Watch it below and stream it here.

https://youtu.be/HLf8r57zqV8

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Ronny Kash – “It’s Up”

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San Antonio rapper Ronny Kash may be unfamiliar to most, but he has been bubbling below the radar since 2017 with his magnetic music, popular demeanor and southern lyricism. Today, the rising star continues to infect the masses with the release of his latest single, titled, “It’s Up.”

Produced by Qari Beatz, the new song shows the rising star perfecting his signature sound which combines gritty trap beats, lifestyle lyrics, and hypnotic cadences. The new effort is the direct follow-up to Kash’s 2020 single, “Fabo.” To-date, Kash has accumulated over 16,000 monthly listeners on Spotify and expected to release his new music 2021 with a promised new album, currently untitled, and a follow-up to his breakout 2019 album, K.R.E.A.M..

As Texas hip-hop continues to establish a new resurgence in today’s music, Kash’s popularity arrives perfectly and perfect for newfound fans to jump on the bandwagon, today, starting with “It’s Up.” Recently, Kash released a project, titled, Snack Pack Vol. 1, available via Soundcloud. Kash’s next project will be released on Southwest Digital.

After the listen, for more on Ronny Kash, follow the thriving artist on Instagram for daily updates. A visual for “It’s Up” is currently in the works and slated for the coming weeks. Available on all DSPs via Sound of Live Entertainment.

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