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The Hourglass Figure Isn’t the Only Plus Size Shape

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Have you taken a good look at the world of plus size fashion lately? In case you’ve missed it, there’s a lot happening on the scene.

For the most part everything is moving in a positive direction as more and more designers and brands start to create cute clothes for big girls. Our community officially has options when we go to stores now. There’s plus size sections, extended sizes, and a real shopping experience that includes a trip to the fitting room.

We still love to wait for packages in the snail mail, but it’s nice to have last minute options too.

We’ve worked really hard to get this far and have officially starting to see it all pay off. I think the biggest break-through is the use of plus size models in the media. There are plus size women on TV, clothing ads, billboards, heck, even on the cover of major magazines. It’s a great time to be alive as a full-figured woman, but there is something big that is still missing and I can’t help but notice it every time I see a plus size model on my screen.

Where are the plus size women that look like me? Or should I say, where are the plus size women that don’t have an hourglass figure?

It seems that as the demand for plus size fashion continues to rise, everyone is coming in to get their cut of the cash. Designers and brands are launching collections and styles, while the advertisers cast models through a set of slimming glasses.

I’m going to reduce the sugarcoating and just say it: I feel that many brands are using models that have a desirable plus size shape in fear of veering to far away from the norm. Ya know, you wouldn’t want to piss off mainstream society with a girl that has cub rub on the cover of a magazine? No way, we wouldn’t want to do that!

Photo: JCPenney
Photo: JCPenney

 

Instead, brands showcase shapes with just the right amount of curves to be passed off as plus. The models that are used in look books and ads are barely a size 12, but the clothing they are wearing is geared towards women sizes 12 to 26.  Their extra meat is placed in the perfect places, to ensure that they still remain desirable according to society. They have just the right amount of cleavage, a slim waist and curvy hips. Sure they have tiny bit of cellulite hear and there, but when I look at them I don’t feel that I can relate to them as as a woman that quite a few sizes above a size 12. When I scroll through the magazines and see these ads, I can’t picture myself in these clothes because these girls don’t face the same styling struggles as I do. Am I the only one that feels this way?

Don’t get me wrong, ALL plus size women (and women in general) are beautiful, but this isn’t about their beauty. This is about the fact that the fashion industry, including retailers are leaving a large group of people out of the picture. While they show a tall full-figured model with a smooth and tight mid section, they leave out the women that are short, round, very busty, and so on.

I’d like to know, where are the girls with a double chin? Where’s the chick with stretch marks on her midsection? Where’s the girl with back fat in a bikini? I want to see them because body diversity is a tremendous part of this movement that is currently being pushed to the side.

Thankfully, the voice of  the underrepresented portion of the plus size community has been heard.

JCPenney released a revolutionary video that is about to shake the fashion industry. Rather than using almost-plus size professional models in their #HereIAm advertising campaign, they went ahead and did the unthinkable. Are you ready for it? They used  plus size women of all sorts of shapes: Style blogger Gabi Fresh, yogi and Instagram star Valerie Sagun, body-positive writer Jes Baker, singer Mary Lambert, and Project Runway winner, and JCPenney designer Ashley Nell Tipton.

Some tall, some short. Some busty, some with booty. Some with a double chin, some with stretch marks. These women weren’t just any women, but body positive advocates that have been tirelessly working their ass off to promote body love for years. In just 3 minutes and 27 seconds JCPenney won the heart of the entire plus size community, and this my friends is how you reach the plus size market. This is how you come in, do your thing and mic drop so hard, that no one knows how to play their next card. Marketing teams around the globe, are seeing this? If so, take notes.

The brilliant thing here is that JCPenney didn’t reinvent the wheel. In fact, it’s really simple. They heard the call, the saw the void, and they filled in with beautiful plus size women of all sizes and body types. The message in the video was touching and for the first time I felt an emotional connection to a fashion advertisement. That response was triggered by the fact that these women look like me and the rest of the fluffy fat girl squad that I’ve been waiting to see on an ad.

What could make this real life fairy tale more magical? They didn’t try to change these girl. They showed them in their true light and in under 5 minutes they disarmed the status that plus size women are unable to live just as happy as any other woman.

And that’s what it’s all about: Being inclusive. Truly inclusive, if you really want to appeal to each and every woman.

The post The Hourglass Figure Isn’t the Only Plus Size Shape appeared first on StyleBlazer.


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UNITED MUSIC MAFIA Is Essential For Your Success. Read This To Find Out Why |@UNITEDMMAFIA

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The C.E.O. of United Music Mafia Sean Whitlow prepares to take 2021 by Storm

TAMPA, FL – JANUARY 21, 2021 –Sean “OG Big Sean” Whitlow is a veteran of the game that realizes there is still much more work to do in his career. This isn’t to say that he hasn’t achieved great success and passed seemingly insurmountable obstacles with ease. OG Big Sean has established himself as a constant player in the game, providing a fresh take on the genre lyrically and providing a great landscape for budding artists to grow over the years.

United Music Mafia’s focus is on creating and giving exposure to new talent-artists, producers, or DJs. Their objective is to provide artists with marketing and promotional facilities. Artists that collaborate with their label can expect both professional terms and privileges.

“This campaign is very important for the company. My strategy is to build a buzz for the artists and United Music Mafia. The end state is when I go sit at the table with the majors, it’s not just me telling a story. I will show them that they will get more than just an artist and a label. They are getting a team of like-minded business people that can generate capital and success.~ Sean Whitlow

Mr. Sean Whitlow and his team are preparing to release a series of EPs and singles that feature the artists on the label throughout the 1st and 2nd quarters. The untitled projects that will be dropping are as follows:

February 8th – Pound, Jes-B

February 15th –Gunsmoke

February 22nd – Zee Bo

February 28th – Nulli Null

March 5th – Quepe

March 12th – FSO

March 19th – The Real 9 Shots

March 26th – Rich Kirk

April 5th – Souljah

April 12th -C-Dub Nigha

EPs releases are as follows: 

February 15th Florida Power and United Music Mafia

February 28th Corporate Street Hustlin

March 12th CV-19.

All dates are tentative. The public will have access to the compilations after the announcement on UMM’s social media accounts and website. Additionally, there will be a private session for deejays to log into their zoom(to be announced). All music is scheduled for release on all digital music platforms.

The music trend has changed a lot with time. UMM promises a whole lot of fun in the future with more and more concerts, parties, and showcases. Be sure to connect United Music Mafia and Sean Whitlow on all social media platforms and their website.

CONNECT ON SOCIAL MEDIA:

UNITED MUSIC MAFIA 

WEBSITE

FACEBOOK

TWITTER

INSTAGRAM

SEAN WHITLOW 

FACEBOOK

TWITTER

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DJ Bubba ft. Quinnfn & SSG Splurge – “Ditch Diggers”

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In 2020, DJ Bubba, a red-hot Texas DJ and A&R, spawned newfound popularity with the addition of a recording artist to his resume after releasing new music. In the new year, Bubba prepares for his grand entrance with the release of the new single called “Ditch Diggers” featuring popular Texas artists Quinnfn and SSG Splurge. Bubba credits the new collaboration as working with the youngest and hottest stars in today’s music industry.

Written by Jeremy Lafayette Brown, “Ditch Diggers” is a much-need new song in today’s Dirty South Hip Hop. The boogie-influenced, bass-driven track showcases an overly aggressive Quinnfn and SSG Splurge who drops catchy but lethal verses, collectively. The chemistry from all three entities on the song is electrifying. A perfect origin point for newfound fans of any of the track’s respective artists. Another great lead-up to DJ Bubba’s promising new project.

“Ditch Diggers” is set to appear on the new star’s forthcoming album, I Gotta Find Bubba. The new collaboration is the follow up to the artist’s first look, titled, “4 for 4.” Along with Spurge and Quinnfn, the upcoming album will feature Tommy 2, Dirty Tay, Coldheartedsavage and so many more. I Gotta Find Bubba is scheduled for Winter 2021. Stream the new collaboration today via Circle Music Group.

For more on DJ Bubba, follow him on Instagram.

https://open.spotify.com/album/2ndcjzNokQupr5JlXJRTAQ

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