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The Grynd Report kicks 2021 off with an exclusive interview from Michael Matthews, CEO of DigitalRadioTracker

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The Grynd Report had the opportunity to sit down with DigitalRadioTrackers CEO, Michael Matthews. This interview is an in-depth look at how Michael Matthews started DRT, the benefits from using the service and more. Check out Mr. Matthews on issue 64 cover of The Grynd Report Magazine.

Thank you for spending time with us DigitalRadioTracker, please introduce yourself to The Grynd Report.
Thank you Grynd Report for having me. My name is Michael Matthews, and I am the founder of DigitalRadioTracker.com Inc.

You were founded in 2011, tell us how it all came about.
This all started one day as I was talking to an associate. You see, I come from a radio promotion background and we started to notice that more and more of the songs that we were promoting were being played on digital radio. At the time, it was referred to as Internet Radio. As we began our research, we discovered that no one was really monitoring the activity of songs on digital radio. As a record promoter, you always want to know what is going on with the songs you are promoting and be able to illustrate to your clients that you are working for them. In talking to some of the main monitoring companies, we found out that they were not interested in monitoring airplay on digital radio as well as some small-market FM stations. These stations are known to support new and developing artists and are much easier to garner airplay from. Being that this was a void in the music industry, we thought if no one wants to do it, maybe we should try and develop something. What started off as an internal software to show our clients that their song was being played at various levels of radio, has now turned into a global monitoring company – DigitalRadioTracker.

Who can benefit from using your services?
DRT is utilized by artists, publicists, managers, promoters, radio station programmers, DJs, music industry executives and more! The global airplay data that DRT collects is very useful to artists and record labels because they can use the information to book shows and tours, set-up interviews, sell merchandise or promote their songs to other radio stations to secure more airplay. Artists and record labels can also use the airplay information to assist in collecting royalties on their music and further build their fan base. Or they can use the data to develop promotional strategies and learn which markets to further promote as well as monetize their brand.

What genres of radio stations do you work with?
DigitalRadioTracker prides itself on working with many genres of music. The main genres we monitor are Pop, R&B/Hip-Hop, Country, Gospel/Inspirational, Adult Contemporary and Rock. However, we also monitor a small number of Jazz, Americana and Blues stations. We also track an array of Terrestrial FM, Satellite and College radio formats from around the world. DRT’s primary focus is monitoring digital streaming radio stations globally.

You currently track over 5000 radio stations; how can new stations get involved?
We are delighted by many the requests we have received from stations wanting to join our community. DRT does not discriminate on the size of a radio station or how many listeners it has. We are about building a strong broadcasting community that represents a true voice as to what music is being played. If a radio station is interested in being monitored by DRT, they can simply register for a free DRT Account on our website. Once registered, login to our web portal and select a monitoring plan from our “Buy Packages” section. We will contact the station to complete the monitoring process and tracking will start within 48-72 hours. Radio stations from any territory globally can sign up to be monitored by DRT.

Are your services available worldwide?
Yes, DigitalRadioTracker understands that technology has changed the landscape of the music industry. We are now in a global industry. It is no longer about a song’s local reach. It is all about what a song is doing globally. DRT monitors over 45 million song titles a week in more than 125 countries around the world! Music industry professionals can access DRT’s database from anywhere in the world via our user-friendly web portal.

Describe to artists how important it is to have their music tracked by a service like yours & how they can get started.
It is vital for an artist to have their music tracked by third-party monitoring companies such as DigitalRadioTracker. I cannot express the importance enough. In the music industry, one of the hardest things to obtain is getting validation as an artist. A song’s analytics is one of the main ways the music industry determines whether an artist is trending or not. It can also be used to determine how successful an artist or song may become. DigitalRadioTracker is the only monitoring company in the world that does not require any special encoding or fingerprinting. By using its proprietary software, DRT can track songs from the first time it is played! Other monitoring sources cannot monitor a song unless someone sends the song to them to be encoded first. This is especially important as spins are often missed on songs which can affect promotional strategies and royalties on a project. One of the unique things about DRT is that we also track different versions of a song such as a feature or remix. Other monitoring companies simply merge the song detections under one file. DRT has simplified the process in getting a song tracked. Get your song played at least one-time on any of the 5000+ stations that DRT monitors and a DRT file will be created on that song. Register for a free DRT Account on our website and then login to our web portal to generate a DRT Report at any time on your song. It is that easy!

It is a brand-new year, what is new and different that we can expect from DigitalRadioTracker in 2021?
As technology continues to expand with devices such as Amazon Echo and Google Home, DigitalRadioTracker plans on monitoring more digital streaming stations on these devices. We plan on increasing stations that are streaming in millions of cars that now have Internet Radio. DRT’s goal is to be the first broadcast monitoring company in the world to track specialty shows such as DJ mix-shows, ministries, talk shows and more!

Any words of advice to our readers?
We recommend to everyone interested in airplay data to utilize our free artist/broadcaster searchable database. Simply register for a free DRT Account and take advantage of this great tool to research which songs are receiving current airplay. As for the artist reading this, do not overlook digital streaming radio as it is making a great impact on new music discovery. There are thousands of digital streaming radio stations around the globe who are willing to support and break your music.

Where can we follow you online?
You can follow DRT on Instagram/Facebook @DigitalRadioTracker and Twitter @DRTRadioTracker.

Be sure to visit https://www.digitalradiotracker.com/

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Dr. EnQi in Real Time VS Brian McKnight Jr.

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This is the craziest beef to hit Social Media. Ali Vegas and Dr. EnQI have been accused of calling for the death of Lil Nas X by Brian McKnight Jr. The altercation began over a simple DMX post on Dr. EnQi’s Instagram page that escalated to a full-blown social media war…tap in! If you value Fatherhood you must view the video above. (Shared by Felipe Stokes)

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Interview

New Artist to Watch : Roxanne Luciano – “Whole Lotta Ass”

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Roxanne Luciano’s new Caribbean fused hip-hop single “RichRich” is out now. Rising to Fame, Luciano comes from a family of entertainers. Growing up in the music business, Luciano has met and worked with reputable artists across all genres. Staying true to herself, this dynamic artist has crossed over barriers and is killing the scene. So much so, the legendary Tony Mercedes, who’s career total sales excede over 80 million units is the driving force behind new comer Roxanne Luciano.

Tell us a little about yourself.
My name is Roxanne Luciano, I was born in Atlanta and raised in Los Angeles. I am 25 years old and pursuing my dreams in the music industry I also have done a bit of modeling and am also studying for a degree in Business Management.

When did you first fall in love with music, and how long have you been actively pursuing your dreams in music?
I’ve been in love with music all of my life. Whether its Rap, Hip Hop, R&B, Rock, etc, music has always been a passion to me. I come from a musical family. Music is therapy to me. Music has always been a passion of mine, but I have always been so afraid to let anyone hear me, but now I feel I’m ready to actually allow the world to see me in that light.

What differentiates you from other artists?
I am who I am and that is just that. I have always lived my life being raw, rich in spirit and rebellious. I’m not trying to be like anyone else other than me.

Are there any artists currently or before you that musically inspire you? If so, who and why?
There are definitely artists before me that inspire me such as Timbaland, Missy Elliot, Lil Kim, Lil Wayne, MIA, Santigold, I can keep going on. As far as current goes, I honestly have to give that inspiration to the ladies because right now in this era, the Queens are all shinning in their own light.

What motivates you in and out of the booth?
I think the motivation just comes from a place of genuine passion. The motivation comes from me wanting to put my voice out into the world and in the studio, I am allowed to do that and I can open up and be myself without being afraid. That’s my motivation, fighting my own fears.

What are three things about you that would shock the public?
1. I am also working on a food business.

2. I am extremely shy.

3. I wish I could clone myself. lol

What do you feel you contribute to the culture as an artist?
I feel that I contribute something that is not seen enough, in my opinion especially being a woman. I feel like I can contribute not only a place for rapping but also a place for singing and just expressing myself in so many different ways musically.

What’s next for you musically?
Musically I want to hit any and every avenue that I can. I don’t just want to be labeled as one genre type artist. I want to channel outlets that I never thought I could in this industry.

How can those looking to book you make contact?
Anyone who is looking to book me can contact my manager at roxannelucianomusic@gmail.com

How can we keep up with you?
I honestly plan to be all over the place so I just hope y’all will be able to keep up! =) As of now you can find me on IG @officialroxanneluciano, twitter and more coming soon.

Spotify link:
https://open.spotify.com/track/4g30BVup0M0jcYrNYBiFyh?si=fMUKvTpNThCy6RokL9sIhg

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