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RND Officially – “Got’Em” (Video)



RND Officially has… Well… Officially arrived.

In a pandemic, emerging Chicago-meets-Michigan duo, the Colvard brothers Romel and Noel, better known as Romel Cantrell and Yung $piiffii of the group RND Officially keeps the party going in the new music video called “Got’Em.” Preparation for the newfound duo’s anticipated new project coming soon, the Colvard recreate a classic Hip Hop film.

In the 1990’s House Party-inspired visual, Romel and Noel go to the hottest party in the city that turns into a night they will never forget. The boys recreate iconic scenes like the living room dance battle with groovy back-in-forth raps, catchy hook and playboy persona. Naturals, the duo choreography their own dance moves, create their own artwork and they even shoot their own visuals. Their electrifying, in-your-face dance moves match the song’s infectious hook, which states:

“Aye, Aye, Aye (Aye) You know we don’t play (Don’t play)/Riding with the gun on me (Me)/Know I keep the hunnits on me (On me)/Booty fat put the buns on me (On me)/And I’m riding till the tank on E (On E).”

“Got’Em” is the intro track off the duo’s latest project, MS2. The 10-track collection features appearances by John Renaissance and Keisha Capri. Along with “Got’Em” the album includes fellow fan-favorites “Take A Ride” and “Where’s The Love.” “Got’Em” is the upcoming project’s lead release.

“Got’Em” is directed by DeVaughn Ballinger. Watch now, available on Beatroot.

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Squalla and Lil Keke Channel Their Inner “Robert Horry” @callmeSQUALLA




squalla robert horry

Celebrating Halloween and closing out the month, emerging new artist Squalla continues his reign of consistency by dropping another slapping new single “Robert Horry” out now on all platforms. The bouncy new track features Lil Keke and the thumping instrumental comes courtesy of Dez Dynamic. Fans can expect the official video to come soon as well, which Squalla says will be shot in Houston (his hometown). The buzzing new artist moved from Houston to California recently to help take his career to the next level, while also mixing his Houston sound with the California energy making for a great combination. What Squalla calls “a new anthem for the city of Houston,” this new banger is a must-listen for the folks down South and everyone in between.

While 2020’s been a whirlwind of a year, Squalla hasn’t slowed down one bit. Coming off recent releases “Look At Me” and “Floating”, two hard-hitting singles, the passionate emcee is prepping a new album to drop some time next year. Known for catchy lyrics, unique-sounding instrumentals and a plethora of passion, Squalla’s on his way to becoming a household name. With the aforementioned new album on the horizon, there’s a lot to look forward to from Squalla and the rest of the JV Inc. team.

Stream/download “Robert Horry” below and stay tuned for the official video coming soon!

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D Prime 215 – 10,000 Flowers (Video)



Philly’s acclaimed wordsmith D Prime 215 releases visuals for “10,000 Flowers.” The single is taken from his new EP titled ‘Forever in a Day’ which is available on all platforms.

Forever in a Day EP on preferred platforms

D Prime 215 never disappoints when it comes to quick-witted punchlines, genius wordplay, and an impeccable flow. “10,000 Flowers” is no exception. “I’m a renegade when I hear the beat it’s time to mutilate, put the blade to my vein.”

The video begins with Prime catching up with some friends who notice flowers on his attire. He then breaks down the formula for them, “10,000 hours can lead to mastery. One thing we should master is giving love to those who love us. 10,000 Flowers. One Flower Per Hour. Love with the intent of mastering it. Wake Up. Press Play. Love Yours. One.

That quickly transcends into the depth of the track, fueled with four minutes of lyrical jewels and gems that encompass Prime’s personal truths, booth profession shine, and an empowering lifestyle. Johann Sebastian provides a 70’s vibe with funky bass while DJ Soulbuck swarms in to heighten the paragon with his signature ‘fix your face’ cuts and scratches.

Watch “10,000 Flowers” (produced by Johann Sebastian with cuts by DJ Soulbuck) and connect with D Prime 215 below.

D Prime 215





Johann Sebastian:

DJ Soulbuck:

Thumbnail graphic – Tom Hindmarsh:

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