Ghanaian artist Efya introduces a beacon of resilience, optimism, and faith with ‘My Helper’ (Oluwa), the first music video from her latest EP “No More Tears.” This piece enhances the emotionally charged themes of her EP, standing as a beacon of hope and a testament to the tenacity of the human spirit.
Inspired by her experiences and spiritual beliefs, Efya’s sound resonates with individuals confronting life’s challenges, conveying a message of strength and perseverance. Set against the rich backdrop of African cultural scenes, the video complements Efya’s dynamic performance, captivating viewers with its emotionally charged theme.
‘My Helper’ is more than a music video. It’s a rally cry for strength, reflecting Efya’s determination to inspire and uplift in adversity. Recognizing God’s (Oluwa’s) guiding force, she uses her art to empower and elevate others offering an inspiring introduction to the exceptional works in the “No More Tears” EP.
‘My Helper’ (Oluwa), is now available on all major music streaming platforms.
KARRAHBOOO makes her return to hip-hop with “In The Hills,” a fresh collaboration with rising star Kyla Imani. This marks KARRAHBOOO’s first release since her split from Lil Yachty’s group, Concrete Boys, in July. The fallout sparked a public exchange of insults between the two, including a fiery rant from Lil Yachty on his birthday. KARRAHBOOO, however, had the last word when she teased new music in an Instagram Live session in September.
“In The Hills” blends Kyla Imani’s fun and soulful energy with KARRAHBOOO’s sharp lyricism and undeniable charisma. Set against the backdrop of California’s iconic Hollywood Hills, the pair throw a carefree party, cruising in a pink, vintage Mustang while singing about their dreams and ambitions. The chemistry between the two artists was key for Kyla, who spoke on their creative synergy.
“As a New York City girl living in L.A., I wanted to share stories that captured the vibes up in the hills. Collaborating with KARRAHBOOO was important because, though we’re different, we both have something to prove and push boundaries,” said Kyla. “‘In The Hills’ is about embracing life’s adventures and reaching new heights, something everyone can relate to.”
Kyla Imani first gained attention in 2014 with cover songs but made a significant breakthrough in 2021 with her viral rendition of Mooski’s “Track Star.” Her 2019 tour with DDG and hits like “These Boys Ain’t It” have cemented her as a voice for Generation Z, her rich vocals resonating with a new wave of young women. This collaboration follows her summer tracks “Chosen” and “Crush,” continuing her upward trajectory.
“In The Hills” is just the beginning, according to Kyla. “This isn’t just a song; it’s a preview of a powerful fourth quarter, setting the stage for an exciting 2025,” she said in a recent press release.
Fans won’t have to wait long to see more of KARRAHBOOO either. She’s set to join Mariah The Scientist and Latto on the “Sugar Honey Iced Tea” tour later this month.
Thai refugee artists Star2 and Seko release “Once In A While”, the heartfelt new single and music video. Both born in the Mae La refugee camp in Thailand, the artists draw on their rich cultural heritage with the song almost entirely sung in the Ka-ren language and the music video filmed in Thailand.
“Once In A While” features poignant lyrics that reflect the deep emotions of longing and love, such as “My tears I secretly wipe them away by myself / I love you so much, so whatever you say is never wrong / I’ll chase after you over a hundred times”. Tugging at your heartstrings, the song is beautifully layered with rich harmonies, delicate piano notes, and a backdrop of female vocals that evoke a sense of connection that feels both intimate and distant. As both artists deliver their verses with raw, unfiltered emotion, the feeling of lost love is one that is never forgotten.
Refugee pop meets hip hop artist Star2 fled his refugee camp as a child when the Burmese Army destroyed their village and attacked them in the middle of the night. Faced with overwhelming heartache and loss growing up, Star2 found his solace in music. He has collaborated with the likes of Soulja Boy, $tupid Young, Mozzy, MBNel, Luh Kel, Lil Poppa, HoodTrophy Bino, YSN Flow, and MarMar Oso just to name a few. Now, Star2 is on a mission to elevate the next generation of Ka-ren and Asian Artists.
Bronx, NY native CNRD links with Grand Khai for “Emotionless.” Performing over a spectral sounding instrumental, the pair deliver a relatable heartbreak tune that taps themes of betrayal and bluffs. Filled with thoughtful bars and emotive melodies, listeners take a journey through the ironic inner workings of a man who’s in fact encapsulated with emotion.