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EastSide K-Boy – 1993 (Video) | @Eastsidekboy

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LA’s own EastSide K-Boy is staking his claim as the perfect fusion of the future and classic West Coast sound with his single “1993.”

The rap veteran is well respected among his peers and the streets, giving him the right to create a new interpretation of Snoop Dogg‘s timeless hit “Gin N Juice.”

He takes the lead and runs with it flawlessly in “1993,” including the single’s music video. The visuals take us on a modern trip to LA with EastSide K-Boy for good times with his homies and fam, a fitting homage to the classic that inspired it.

He’s worked with legends, heavyweights, and OG’s like Mack 10, Glasses Malone, Nipsey Hussle, Dave East, and many more.

Armed with an aggressive flow, fiery lyrics, and the unique bravado of a South Central reputable, “1993” showcases K-Boy at his artistic best. Set over a funky beat by Grammy-winning producer extraordinaire Dem Jointz, K-Boy flexes all his MC and artist muscles, seamlessly adapting his flows to match every sound.

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FORREST REIGNS – “STUCK” (OFFICIAL VIDEO)

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From forthcoming new project.

The Philadelphia Hip Hop royalty @ForrestReigns, the son of Omillio Sparks has been creating a buzz of his own. His unique style sets him apart from his PA contemporaries. The new EP “Embrace” that will be dropping this fall has already piqued many musical enthusiasts’ interest with powerful releases like “Knock” which features Reese Youngn and his creativity on songs like “Superior”. There aren’t many artists in Hip Hop these days that are willing to take risks and set a new tone. That isn’t a problem for the Chester, PA prodigy. Forrest says “My upcoming EP will be a very musically diverse project”.

Forrest’s latest single is a mix of commercial melodies with heartfelt lyrics. Forrest said, “I wrote the song “Stuck” because of my ‘on again, off again’ relationship with an ex-jawn”. Watch the new visual below.

https://youtu.be/Oe4QWq15S-o

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Helluva feat. GMO Stax and Veeze – No Membership @HELLUVA313 @gangmemberonly @VEEZE4Eva

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Helluva_No Membership 4

A native of Southwest Detroit, Helluva has produced the city’s breakout stars, including Tee Grizzley, 42 Dugg, Sada Baby, and Peezy. Five years ago, he supplied a relatively unknown Grizzley with “First Day Out.” Complete with a Meek Mill-assisted remix, the song marched to quadruple platinum and brought attention back to The D. The producer and rapper doubled up on that chemistry for 2017’s “From The D To The A,” a twice platinum collaboration with Lil Yachty. As Detroit occupied the spotlight, respected stars from other cities sought out Helluva beats. Jeezy and E-40, reached out, as did Megan Thee Stallion, who collaborated with Helluva for two songs from her 2020 gold-certified Suga album, including the platinum lead single “B.I.T.C.H.” Helluva’s impressive catalog now includes over one billion streams and counting.

Now, the producer responsible for soundtracking Detroit’s rap renaissance is stepping out with a new single, “No Membership.” The trunk-rattling song features two of the Motor City’s brightest voices, GMO Stax and Veeze. Over a Helluva beat built out of hard drums, captivating keys, and bright synth accents, the two rappers rap their realities—surviving the perils of life in the street. Veeze raps about how he sees Stax as a twin as the two artists trade bars on how they belong to a street society that does not offer membership cards.

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