EMG – “New Identity”
Recently multi talented instrumentalist and R&B singer Evan Michael Green aka EMG released the audio for his song, “New Identity”.
Beyond the lyrics that address his naysayers and doubters while he was risking it all living homeless, the track speaks to EMG’s musical journey after he abandoned his blue collar corporate life out East trading it in for dreams of musical success out West in L.A – even if it meant being homeless for a few months.
“I wanted this so bad that I lived in my car from September 2016 to March 2017 when I was in Boston. I drove Uber 10 hours a day for 6 months so that I could start my label and so that I had time to do what I could do,” Evan said. “It wasn’t just because I was broke, it was because I saw it as an opportunity for me to get out to LA. Depression is a real thing and when I was working at the bank I was unhappy. I would rather die trying to pursue my musical dreams than die slowly at that bank withering away.”
But EMG‘s musical journey is not some short-lived day dream. Evan started off at an early age composing music by the age of 5 and it was determined that he had a rare gift known as “relative pitch,” the ability to identify or re-create a given musical note by comparing it to what he was hearing. From there EMG began learning music on a host of instruments from the piano to the bass guitar to the sax as he mastered the ability to use his musical gifts.
After high school EMG pursued a degree at the Berklee College of Music playing the sax, though it took time for Evan to find his way to singing R&B music. It actually wasn’t until the age of 20 that EMG began to really sing and write music lyrics as heard on the song, “Nice Voice.”
“Nice voice was kind of an ironic song because I went from playing jazzy really complex music to playing a 3-chord song in C-Major on guitar while singing,” EMG said. “But the song was like an autobiography in some respects. I did door to door sales for 10 months and had to change my voice to get sales and sound professional. But I did that in real life too in different situations, so it was just kind of a song that asks people to look deeper than the voice and superficial aspects of people’s physical appearance because they are not always what you think, the character in the song has some real dark sides to him.”
With the success of his album, All The Things That I Am last year, EMG has been gearing up for the release of all new music culminating with his song “New Identity.”
“New Identity’ is a sarcastic song in the beginning because I’m using cliches about acting brand new and during the chorus I tell the people who were sleeping on me that I have triumphed through it all. With where I’m at now I don’t need the encouragement and props. I got 5 iPhones and I’m with my team pursuing my career on the West Coast living my life,” EMG said.
“With this current record now, my artistry is leaning towards storytelling. I like to take my experiences and put them in another character’s shoes and then I think about how my life experience translates to telling this story. I take a lot of pride in creating music and sometimes it takes a while. Sometimes I take 6 months in between songs but I’m getting quicker with the pen and really connecting with the fans with various stories.”
Coupled with the release of new music, EMG is continuing to release vlogs and behind the scenes footage via his YouTube page. This Fall he is also planning contests for fans as he gears up for a tour.
Logic has lyrical talent out of this world! Pack up your space suit because Logic is taking 15 of his day one fans on an interstellar trip with the release of 44ever. Shot on the spaceship set of the Aquarius III, music video directors Clemente and Henry Smisek highlights two scientists as crew members Dr. Moogega Cooper and Dr. Aniali Tripathi. In a first of its kind collaboration, Logic has partnered with LabX – a program of the National Academy of Sciences, launching LabX’s new initiative called LabX Out Loud. In preparation for the release of his ninth studio album Ultra 85, stream your copy of the single here. Watch the official video below and follow Logic on INSTAGRAM, TIK TOK, X, FACEBOOK, and YOUTUBE.
Save the date because April 26 comes the latest project The Coldest. Skilla Baby is poised for the announcement by unveiling a brand new single Free Big Meech. Produced by MIA JayC and Lee Choppn, this single hinges on tense synths and punchy 808s, while Skilla Baby unleashes a vital verbal flurry. Paving a lane to the forefront of the game at high-speed, rising Detroit rapper spoke on the project:
I took my time to put this project together… Sometimes, I feel like people try to place me in a box. The pressure of being a new artist, being successful, staying disciplined, and still clocking into the studio is very strenuous. But fun at the same time. As an artist, I’m known as the “Girl’s guy”. But I’ll never forget I come from the streets. As a real person, I feel so many emotions (mad, sad, happy, anxious, etc.). I say that to say, sorry for the wait but I wanted to put everything I feel into one project. Grab your coats…
Next up, the Vultures Eat The Most Tour takes him across the country on his most extensive jaunt yet. He also joins forces with New Orleans heavy-hitter Rob49 to co-headline the tour with tickets available here. This year is gearing up to be the coldest yet so pre-order your copy of the project here. Stream the official audio below and connect with Skilla Baby 0n Instagram, TikTok, and YouTube.
It’s harder to wake up when you have mundane ish to do. Unveiling a brand new music video, Young France recruits UK Indie sensation Master Peace for huge new track Wake Up. Life becomes easier when you’re on the path to becoming a rockstar. The music video, shot in the UK, follows Young Franco and Master Peace individually, through a first-person lens as they undertake “mundane” daily activities until they then meet and begin to enjoy the iconic streets and taxis of London together. Franco spoke on the track:
Working with Master Peace has been an amazing experience. I found out about his project via his record “Eyes on You” and have wanted to work with him since that moment. I was writing a bunch of tracks in 2020. One of them being an early version of Wake Up, which I wrote with Elliot from Delta Riggs. I connected with Master Peace online and once I got to London last year, we smashed this in a couple of hours. His new record is fantastic and I’m super excited how this one turned out. Special mention to Danio from Husky Loops for some added production too.
Young Franco has started 2024 off with a bang, where he teamed up with UK rapper S1mba for the release of the funk laid hip hop track HITA. Wake Up follows a busy year of touring already, where he has done a sold out run of Europe with a string of sold-out shows in the USA. Young Franco has accumulated over 200 million streams and plans to continue to put Astralwerks Records on the map. Stream your copy of the single here and watch the dreamlike visual below. Stay connected with Young Franco on Instagram, Facebook, and Soundcloud.
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