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Priceless da Roc – TurnxUpGod

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Priceless Da Roc

Today active Bay Area mainstay and reliable turn up machine, Priceless da Roc returns with his new spirited album TurnxUpGod.

Produced by himself with the help of Bay Area production team Slight Work, Priceless Da Roc also got a little help from his friends on this project getting the assists on verses from Guapdad4000, Nef The Pharaoh, ShooterGang Kony, Lil Bean, D-Lo, Azjah to name a few.

“This project I got is called TurnxUpGods and the reason it’s called that is because being in the Bay area with all the movements we’ve had out here it just fits with who I am, so with this project I wanted to put it all together and make it fun. When I first started working on the project Coronavirus hadn’t happened yet, but I just started working on beats and working on the keys more, I just got deep into the quarantine session. Then I just made the project over, being in the house I challenged myself to make it better. I produced most of it and it’s one of the best projects I’ve put together,” Priceless Da Roc proclaimed.

Known for taking over the stage, dancefloor or any other entertainment venue where he gets the mic, Priceless Da Roc brings liveliness to this listener’s speakers with an action packed project full of Bay Area lingo and enthusiasm that is difficult to match. Accompanied by a host of talent that’s rising on the West Coast, Priceess Da Roc has put together a solid effort that will be perfect for performances once live venues re-open.

“My music is high energy diverse music – some songs you can jump around, some songs you get the bars, but I feel like my music is thrilling music as a whole.” Priceless Da Roc said. “I’ve always really done music, I just didn’t take it 100% seriously until I got older. You know you gotta bring the energy and the fun to The Bay. I kinda always had the passion and love for music, I guess I was the guy that would come and dance in a circle and do the moves, I always had a love for entertainment and so as I got older I found a way to make a career out of it.”

Spending time all over the country but finding his real home in The Bay, Priceless Da Roc spent a lot of time in San Francisco and Daly City where he had a studio. Born in Lompac as a military kid, Priceless Da Roc spent some time in D.C but with most of his family being in San Francisco it’s where he ended up settling for good.

“I get my energy from just being out at events and always being out – I was always the one hitting the dance circle and it’s always been my personality to pop out at you and it’s just my personality as a whole. It transcended into the music. My style is a little unorthodox and it pops out at you, but it gets what you need to get,” Priceless Da Roc said. “I think The Bay is known strongly for being an independent rap scene and fans know songs out here that have never left The Bay. In The Bay it’s about just being yourself it’s a little bit easier to make money and make music when you are being yourself.”

Going forward, Priceless Da Roc is planning on releasing a host of videos from the project with his goals set on dropping 10 videos from the project.

“So far with the project dropping on the 5th, we already got about 4-5 videos done, we are gonna try to do like 10 videos in total. We want everyone to see the culture and how we do in The Bay and the style here on the West Coast and everything. I like to have fun in my visuals to make sure it’s entertaining, we have stories and we have fun. The videos are full of entertainment and it gives people the energy of how we felt when we made the song. We only dropped one so far and the others come out when the project drops, but we got a lot of videos for the fans.”

With giveaways and some online parties planned, Priceless Da Roc is bringing the entertainment to the fans like only he can, trying to capture the spirit of his live performances online.

“It’s not the same but we want people to have some fun and get a lil turn up in their system!”

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Nickoe – “Crack Babies”

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 NICKOE
Today Mississippi artist Nickoe delivers his new poignant single, “Crack Babies.” The new single has been resonating with his fans across the South as the visual showcases Nickoe’s cool demeanor and laid back flow while also showing the trials and tribulations of hustling.
Singing and rapping at the same time, Nickoe is pictured posted up with his hood, on the porch, in back alleys and he even showcases his acting talents in a few scenes.
“The single that I’m running with now is called Crack Babies, I dropped a video probably a month ago, it’s doing pretty good on YouTube with the views. It’s a single that’s just expressing coming up in the neighborhood where I’m from. If you listen to the song, you would probably get a better understanding of what I’m saying.  It’s the reality of stuff going on in Mississippi,” Nickoe said. “Most of the time the music is just how I’m feeling, so I guess I make music for myself but I know there are certain types of songs that fans want to hear. It’s just different styles of songs. I might make something for the clubs, or more for just riding, it just depends on what selection of the beat I have at the time. If it makes me feel some kind of way, or I get some ideas from some beats I just try to come up with something I know people will like.
Representing West Jackson specifically, Nickoe was originally a football prodigy at Mississippi State taking the field with a countless number of players that made it to the league including Dallas Cowboys QB, Dak Prescott. But ever since an ACL injury changed Nickoe’s trajectory, he’s been all in on music, focusing on feeding his soul with music that resonates with his peers and fans and that draws on his influences from artists in the 90s and early 2000s like the Hot Boys, Master P,  UGK and Three 6 Mafia.
“I got a pretty loyal fan base around here, I really don’t know how far it spreads, but it’s spreading now, it’s working itself. But I’m always interacting with them, they’re pretty supportive,” Nickoe explained. “We’re getting picked up on a lot of shows lately because we just started back putting out a lot of music, and putting it back in everybody face so yeah we’re getting booked a lot, and a lot of features; a lot of appearances and stuff.” 
Focusing on reality music, Nickoe has an uncanny ability to tap into what he knows the fans will love. Rapping about what’s going on in his city, Nickoe paints a picture with his lyrics that his fans in Jackson and well beyond can relate to personally.

“The reality of the music is what the fans like.  I guess I rap about what’s really going on in life, what’s going on in my life and around me, what’s going around in the city and where I’m from, you know, it’s just the reality,” Nickoe explained. “It’s probably like every other neighborhood with poverty and every other hood, it’s just the same; crime, you got to stay out of the way. The good and bad came with it,  just neighborhood stuff.”

 

https://www.youtube.com/watch?v=9iu04Zog3TM

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Kavan – “Alright”

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KAVAN

 

Today critically acclaimed photographer, videographer and imaginative visual director Kavan also known as Kavan the Kid has delivered the new music video for his song, “Alright.”

The cryptic visual pictures Kavan on a flight gone wrong in a somewhat dystopian and hellish visual that not only shows Kavan’s creativity as an artist, but also his immense capabilities as both a visual director and editor.

“Essentially the main reason I always wanted to do a plane crash is because I don’t really have any fears in life besides that. That’s the one way I don’t want to leave this earth. So I was thinking, why not put it in the video? I wanted to show that element of it and I love the idea of seeing the terror in people’s faces,” Kavan joked. “Cause you don’t know how people would respond in that situation. When the demon arrives, the premise behind it is that she’s essentially the person who’s taking me to hell. And she’ll also have a recurring role throughout like multiple videos.”

Using CGI and other visual mesmerizing effects Kavan new “Alright” visual sets him apart from the typical rap videos you see on a day to day basis.

“This project is going to be a seven track EP when it’s done. And every video ties into the last one, it’s just going to be one long movie if you watched it straight through,” Kavan explained. “So each video is a direct sequel to the one before. Now that doesn’t necessarily mean the lyrics will always be like that. The first three songs all tie in before they become more individually focused, more just stand alone songs, but the narrative is still constructed through the visuals.”

When asked if this hellish and cryptic visual is something that lauds or promotes devil worship, Kavan explained that the visual is more about how darkness is prevalent in life. He believes in positive motives and ideals and does not promote evil in any way, but also doesn’t want to shy away from the fact evil is so prevalent in our world. In the project he explains the visuals will cover both positive and terrifying moments.

“If anything it’d be the other way around. I don’t support that. I don’t mind playing into the imagery because of the aspect of, if something that has always felt so prevalent in my life. I always feel like darkness is right next to me or something, right next to me, but it doesn’t mean I want to be that or anything, if anything, I resent it, but like I can’t get rid of it,” Kavan explained.

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