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Producer The ATG Presents “Paranoid” Feat. Omar Gooding, GV Prakash, and Sa-Roc

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Producer The ATG Presents “Paranoid” Feat. Omar Gooding, GV Prakash, and Sa-Roc

Nature has its own production. There’s a musical orchestration taking place within our bodies: It’s the pulsating rhythm of the blood flow, and the kick and the snare of the heartbeat. It’s the energy, cohesion, sequence, vibe, and mix that intertwines with our souls. It’s the melody, cadence, and eurhythmics embedded in our DNA. Emerging super producer Ashwin Ganesan, professionally known as The ATG, is the personification of music. Hearing a beat by The ATG for the first time is like a borderline outer body experience. His production is cinematic and colossal. He creates musical murals with his tracks. The eclectic virtuoso approaches every note with fearless class.

 The ATG is a certified diamond in a music world full of Cubic Zirconia creators. This music maestro orchestrates cinematic soundscapes and sonic impulses that move the crowd. Music industry insiders are describing The ATG’s production as captivating, dynamic and spellbinding. Equally important, The ATG is abstract and enigmatic with an unquenchable appetite for cutting edge sounds. He is like a scientist when he gets into his studio, which he refers to as his lab. He creates, shapes and molds the music into his vision. When he works with artists, he coaches them to intertwine their soul with the beat so that their voice acts as a second instrument on the track. The ATG cites Dr. Dre, Mozart, and Hans Zimmer as some of his musical inspirations. His production style is cutting edge and versatile.

 The ATG is a musical chameleon. He is most notable for his exuberant, richly orchestrated, fusion of contemporary Hip Hop, Funk and film score verve with a touch of classical music. The ATG has a bachelor’s degree in biological sciences. Moreover, he taught himself audio engineering and he has become a master at creating top notch mixes. The ATG’s notable production credits include “Entourage” with Indian Classical vocalist Leslee Lewis and Omar Gooding, Devil’s Night “Dawn of the Nain Rouge,” “Strong Enough” from Swifty McVay of D12, and “You Are Not Alone” from the film AM RADIO featuring actor/rapper/singer Omar Gooding singing on the song.

 Music is an outburst of the soul. Music is what “Feelings” sound like. It has the ability to convey that which cannot be expressed. Music is the universal language and The ATG speaks it well. His willingness to experiment and think outside of the box gives him an advantage over his peers. His production prowess and relentless work ethic put him in a league of his own. The ATG is confident that he has the necessary skills, ambition and perseverance to achieve his goal of making his brand one of the most recognized production companies in the entertainment industry. He is riding high with his current hit single entitled “Paranoid” featuring GV Prakash, Omar Gooding and Sa-Roc. The track is explosive, and it was deftly produced by The ATG. The song is receiving kudos from commercial DJ’s across the nation.

 Written by Jesse Atkinson, CEO of Urban Threshold

The ATG Twitter: https://twitter.com/TheOneATG

The ATG Instagram: https://www.instagram.com/theoneatg/

https://youtu.be/uRhrsDQsYkI

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Dee-1 Calls Raheem DeVaughn To “Purify My Eyes”

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Fresh off his Breakfast Club appearance after having “Lines Drawn” with help from Billboard and successfully migrating From The Hood To Harvard, NOLA native Dee-1 taps Soul singer/songwriter Raheem DeVaughn for “Purify My Eyes.” Continuing his theme of counter-culture centered messaging the timely track, which was produced by Anonymous, urges listeners to replace images of corruption and cynicism with lifegiving content to reprogram our thinking for the better.

“This is easily one the most important songs I have ever done because it provides Hip-Hop with a solution-based perspective meant to combat some of the problems we face as a culture. It’s honest, raw, and transparent. I’ve been friends with Raheem Devaughn for a long time, so to finally collaborate on a song feels great. When I played the record for him, he fell in love with it and instantly added his parts; which took the song to another level,” say’s the David Found His Slingshot author in a exclusive statement to Medium Creative Agency.

Award-winning rapper. educator, host, activist, business owner, and keynote speaker are synonymous with Louisiana’s Dee-1. The Nasir “Nas” Jones Hip Hop Fellow at Harvard University is a Billboard Top 10 charting, game-changing MC with a persona to match his penmanship. He’s transitioned from being a middle school math teacher in The Boot to a Hip-Hop heavyweight with much more to accomplish. He has released 10 albums and 21 projects thus far in his career.

Dee-1’s music is part of a bigger lifestyle movement called Mission Vision, which centers around three core principles: Be Real. Be Righteous. Be Relevant. In 2020, Dee received the prestigious NAACP “Power of Influence Award,” highlighting his community activism and commitment to inspiring the youth. In 2021, he was nominated for an Emmy Award for his work on “The Manhattan Project,” but he lost to Michelle Obama. Later that year, Dee was appointed to the “Louisiana Council for the Success of Black Men and Boys” by Governor John Bel Edwards, making him the first rapper in Louisiana history to become a governor’s appointee.

After addressing critics and fans alike in the official music video for the Danny Beats-produced single for “Lines Drawn” and following his viral interview on Sway In The Morning centered around industry hypocrisy, Emmy-nominated educator turned entertainer Dee-1 released his latest project to date From The Hood To Harvard. The 8-track body of work includes guest features from Skyy Brooks as well as P3RK and is anchored by supporting records “Impostor Syndrome” & “Dr. Freshh.”

Stream “Purify My Eyes” on your DSP of choice below and watch Dee-1‘s interview with The Breakfast Club | HERE.

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Chelsea Pastel Releases Motivative New Single “Price Going Up”

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To celebrate “Greener” pastures, following the announcement of her joining Kid Cudi’s ‘Insano World Tour,’ Cleveland native Chelsea Pastel releases the Cassius G-produced single “Price Going Up.” Marking CP’s explosive entrance into 2024, the empowering anthem resonates with anybody pushing forward with resilience and determination. With infectious beats and powerful vocals, she asserts her presence as a rising star to watch. Setting the stage for an exciting year ahead, the brand-new track is a bold declaration of Chelsea’s unwavering commitment to excellence.

“I jumped off that porch, I’m not going back to that house and I mean just that. I’m never looking back. I took a leap of faith and where I land is where I’m staying,” says the talented triple threat in a press statement to Medium Creative Agency about her latest release.

Born and bred in Forest City, Chelsea found her passion for music early on, which led her to enroll in the Cleveland School of Arts. After graduating, Chelsea begin to make a name for herself throughout the Midwest and beyond. Her unique sonic style, catchy hooks, and lyrical prowess have earned her the title of Cleveland’s Next Up talent.

Apart from accolades, which include spotlight spots regionally on WKYC and Dirty Glove Bastard as well as national recognition on top-tier entertainment networks like BET, Chelsea is a self-taught instrumentalist who often handles her production, writing, and engineering. Her unique brand of ballads can be best classified as a fusion of Rap and Pop with a touch of Rock accented by old-school flavor.

Press play on “Price Going Up” on your DSP of choice below and watch the visual for “Greener” | HERE via Pastel Productions LLC / Vydia.

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Chill Vibes and Sultry Melodies: Exploring iazY’s Latest Release “Pink Leaf”

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Hailing from the vibrant city of Irvine, the rising artist iazY is making waves with her latest single, “Pink Leaf,” released under her own label, iazY Music Ent. This track, produced by The Real Mapa and engineered by Troy “R8dio” Johnson, introduces listeners to iazY’s signature sound—a fusion of Urban pop rock melodies.

iazY shared her motivation behind crafting “Pink Leaf,” revealing, “I just had this vision of just a chill vibe, something for my ladies.” This intention shines through in the song’s laid-back groove and sultry lyrics, creating an irresistible atmosphere that invites listeners to unwind and groove along.

What sets “Pink Leaf” apart for iazY is not only its sound but also the emotions it evokes. She explains, “I think just how the song sounds and how it makes me feel. It just puts me in that ‘have fun chill’ vibe.” With its catchy hooks and lush production, “Pink Leaf” effortlessly captures iazY’s essence as an artist, marking a milestone in her musical journey.

As iazY continues to captivate audiences with her unique blend of genres and infectious energy, fans eagerly anticipate upcoming shows and releases. To stay updated on iazY’s latest endeavors, follow her on Instagram @iazyofficial and keep an ear out for future announcements from iazY Music Ent.

Visit iazyMusic.com

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