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Producer The ATG Presents “Paranoid” Feat. Omar Gooding, GV Prakash, and Sa-Roc

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Producer The ATG Presents “Paranoid” Feat. Omar Gooding, GV Prakash, and Sa-Roc

Nature has its own production. There’s a musical orchestration taking place within our bodies: It’s the pulsating rhythm of the blood flow, and the kick and the snare of the heartbeat. It’s the energy, cohesion, sequence, vibe, and mix that intertwines with our souls. It’s the melody, cadence, and eurhythmics embedded in our DNA. Emerging super producer Ashwin Ganesan, professionally known as The ATG, is the personification of music. Hearing a beat by The ATG for the first time is like a borderline outer body experience. His production is cinematic and colossal. He creates musical murals with his tracks. The eclectic virtuoso approaches every note with fearless class.

 The ATG is a certified diamond in a music world full of Cubic Zirconia creators. This music maestro orchestrates cinematic soundscapes and sonic impulses that move the crowd. Music industry insiders are describing The ATG’s production as captivating, dynamic and spellbinding. Equally important, The ATG is abstract and enigmatic with an unquenchable appetite for cutting edge sounds. He is like a scientist when he gets into his studio, which he refers to as his lab. He creates, shapes and molds the music into his vision. When he works with artists, he coaches them to intertwine their soul with the beat so that their voice acts as a second instrument on the track. The ATG cites Dr. Dre, Mozart, and Hans Zimmer as some of his musical inspirations. His production style is cutting edge and versatile.

 The ATG is a musical chameleon. He is most notable for his exuberant, richly orchestrated, fusion of contemporary Hip Hop, Funk and film score verve with a touch of classical music. The ATG has a bachelor’s degree in biological sciences. Moreover, he taught himself audio engineering and he has become a master at creating top notch mixes. The ATG’s notable production credits include “Entourage” with Indian Classical vocalist Leslee Lewis and Omar Gooding, Devil’s Night “Dawn of the Nain Rouge,” “Strong Enough” from Swifty McVay of D12, and “You Are Not Alone” from the film AM RADIO featuring actor/rapper/singer Omar Gooding singing on the song.

 Music is an outburst of the soul. Music is what “Feelings” sound like. It has the ability to convey that which cannot be expressed. Music is the universal language and The ATG speaks it well. His willingness to experiment and think outside of the box gives him an advantage over his peers. His production prowess and relentless work ethic put him in a league of his own. The ATG is confident that he has the necessary skills, ambition and perseverance to achieve his goal of making his brand one of the most recognized production companies in the entertainment industry. He is riding high with his current hit single entitled “Paranoid” featuring GV Prakash, Omar Gooding and Sa-Roc. The track is explosive, and it was deftly produced by The ATG. The song is receiving kudos from commercial DJ’s across the nation.

 Written by Jesse Atkinson, CEO of Urban Threshold

The ATG Twitter: https://twitter.com/TheOneATG

The ATG Instagram: https://www.instagram.com/theoneatg/

https://youtu.be/uRhrsDQsYkI

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Nickoe – “Crack Babies”

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 NICKOE
Today Mississippi artist Nickoe delivers his new poignant single, “Crack Babies.” The new single has been resonating with his fans across the South as the visual showcases Nickoe’s cool demeanor and laid back flow while also showing the trials and tribulations of hustling.
Singing and rapping at the same time, Nickoe is pictured posted up with his hood, on the porch, in back alleys and he even showcases his acting talents in a few scenes.
“The single that I’m running with now is called Crack Babies, I dropped a video probably a month ago, it’s doing pretty good on YouTube with the views. It’s a single that’s just expressing coming up in the neighborhood where I’m from. If you listen to the song, you would probably get a better understanding of what I’m saying.  It’s the reality of stuff going on in Mississippi,” Nickoe said. “Most of the time the music is just how I’m feeling, so I guess I make music for myself but I know there are certain types of songs that fans want to hear. It’s just different styles of songs. I might make something for the clubs, or more for just riding, it just depends on what selection of the beat I have at the time. If it makes me feel some kind of way, or I get some ideas from some beats I just try to come up with something I know people will like.
Representing West Jackson specifically, Nickoe was originally a football prodigy at Mississippi State taking the field with a countless number of players that made it to the league including Dallas Cowboys QB, Dak Prescott. But ever since an ACL injury changed Nickoe’s trajectory, he’s been all in on music, focusing on feeding his soul with music that resonates with his peers and fans and that draws on his influences from artists in the 90s and early 2000s like the Hot Boys, Master P,  UGK and Three 6 Mafia.
“I got a pretty loyal fan base around here, I really don’t know how far it spreads, but it’s spreading now, it’s working itself. But I’m always interacting with them, they’re pretty supportive,” Nickoe explained. “We’re getting picked up on a lot of shows lately because we just started back putting out a lot of music, and putting it back in everybody face so yeah we’re getting booked a lot, and a lot of features; a lot of appearances and stuff.” 
Focusing on reality music, Nickoe has an uncanny ability to tap into what he knows the fans will love. Rapping about what’s going on in his city, Nickoe paints a picture with his lyrics that his fans in Jackson and well beyond can relate to personally.

“The reality of the music is what the fans like.  I guess I rap about what’s really going on in life, what’s going on in my life and around me, what’s going around in the city and where I’m from, you know, it’s just the reality,” Nickoe explained. “It’s probably like every other neighborhood with poverty and every other hood, it’s just the same; crime, you got to stay out of the way. The good and bad came with it,  just neighborhood stuff.”

 

https://www.youtube.com/watch?v=9iu04Zog3TM

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Kavan – “Alright”

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KAVAN

 

Today critically acclaimed photographer, videographer and imaginative visual director Kavan also known as Kavan the Kid has delivered the new music video for his song, “Alright.”

The cryptic visual pictures Kavan on a flight gone wrong in a somewhat dystopian and hellish visual that not only shows Kavan’s creativity as an artist, but also his immense capabilities as both a visual director and editor.

“Essentially the main reason I always wanted to do a plane crash is because I don’t really have any fears in life besides that. That’s the one way I don’t want to leave this earth. So I was thinking, why not put it in the video? I wanted to show that element of it and I love the idea of seeing the terror in people’s faces,” Kavan joked. “Cause you don’t know how people would respond in that situation. When the demon arrives, the premise behind it is that she’s essentially the person who’s taking me to hell. And she’ll also have a recurring role throughout like multiple videos.”

Using CGI and other visual mesmerizing effects Kavan new “Alright” visual sets him apart from the typical rap videos you see on a day to day basis.

“This project is going to be a seven track EP when it’s done. And every video ties into the last one, it’s just going to be one long movie if you watched it straight through,” Kavan explained. “So each video is a direct sequel to the one before. Now that doesn’t necessarily mean the lyrics will always be like that. The first three songs all tie in before they become more individually focused, more just stand alone songs, but the narrative is still constructed through the visuals.”

When asked if this hellish and cryptic visual is something that lauds or promotes devil worship, Kavan explained that the visual is more about how darkness is prevalent in life. He believes in positive motives and ideals and does not promote evil in any way, but also doesn’t want to shy away from the fact evil is so prevalent in our world. In the project he explains the visuals will cover both positive and terrifying moments.

“If anything it’d be the other way around. I don’t support that. I don’t mind playing into the imagery because of the aspect of, if something that has always felt so prevalent in my life. I always feel like darkness is right next to me or something, right next to me, but it doesn’t mean I want to be that or anything, if anything, I resent it, but like I can’t get rid of it,” Kavan explained.

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