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Ruthless – “Upper Echelon”

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Today Toronto rapper Ruthless delivers her new music video for her bossy song “Upper Echelon,” that features various elements of boom bap Hip-Hop combined with lots of 808’s and heartbreak. Fellas watch out, she may just boss up on you.

“Upper Echelon for me is a fun upbeat record, something bossy, something about getting money and I felt like I needed to give people something like that at this time,” Ruthless said. “L Streetz produced the record and Dana Rice directed the video, but overall the EP is self-titled because I feel like my personality is a little bit of everything and I feel like the EP is a little bit of everything. The first record is a bossy record with Upper Echelon. The second record has more a Latin sound, and I feel like the last record has a real Carribean background representative of Toronto, so I feel like it’s going to touch all over. Toronto is very multicultural and diverse so I feel like I will be well represented in my EP.

Donning an all pink latex top with a fur coat, Ruthless stunts on the plane and in the car while she’s accompanied by her boy toy. Rapping the lyrics with ease, Ruthless lives and breathes the “Upper Echelon” life despite growing up in the rough Toronto neighborhood of Rexdale.

“I grew up in the hood, so it was like typical hood shit but there was a strong sense of community and I always felt like I had that support around me,” Ruthless explained. “I think the last couple of years has been cool to see the city rise and for years we didn’t get that attention and respect but it’s finally coming around. It used to be a joke when you said you were a rapper from Toronto, but now we are getting the respect I think we deserve.”

With a diverse background that is Columbian and Jamaican, Ruthless closely identifies with her city’s music and feels she is a part of the diverse fabric of Toronto that has become interwoven with various cultures from across the globe.

“I feel like I’m just like every other girl in Toronto in the sense that I love my Soca, I love my Reggaeton, my Reggae, and I feel like that shows in my sound as far as the diverse set of sounds I feature in my music,” Ruthless explained.

Going forward Ruthless plans to drop her self-titled EP along with more music videos as she prepares to ride out the COVID-19 pandemic with a series of visual and audio releases.

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OZ Sparx – “Dead Bodies”

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Ambitious, impressive, determined. These are but some of the many qualities you can identify the fast-rising Philly rapper OZ Sparx and his exciting raps with. Thanks to his latest project, Vibin, Slidin, N’ Connivin, Sparx is now one of Hip Hop’s most exciting emerging artists. Today, he continues his campaign with the release of his powerful new visual called “Dead Bodies.”

Directed by DrewFilmedIt, the video addresses today’s social injustice. OZ tackle the subject of mass murder in his hometown of Philly, Sparx reflects on the friends he’s lost to gun violence and the importance of self-protection. “Dead Bodies” is OZ Sparx’s most impactful release yet and the perfect origin point for any newfound fan.

Vibin, Slidin, N’ Connivin, 18-track collective, includes appearances by 2KBaby and JGreen. Along with “Dead Bodies,” the project features hot songs “YSL” and “Knock.”

“Dead Bodies” is available now via EMPIRE/510 Music Group. For everything OZ Sparx, follow him on Instagram. Watch it now.

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Viral Star D’rock Inspires On Poignant Debut Single + Visual “Arenas” @drockPF

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23-year-old Cape Verde-bred hip-hop artist D’rock doesn’t hold back on his debut single and accompanying music video titled “Arenas”. He knows first-hand that life is a struggle and has worked hard to find his own success; now boasting a huge online following. The new record is a downtempo and hopeful ode to those grinding their way to the top.

“‘Arenas’ really speaks to the big dreamers out there, including myself. Being born and raised in a third world country and then moving to the USA into the projects wasn’t easy. For some, being faced with this sort of challenge creates a drive in you to be successful. When people listen to my music, I want them to keep dreaming and never give up.” – D’rock

Viral sensation and artist D’rock makes music for dreamers. The 23-year-old Cape Verde native radiates positivity and is the true embodiment of the word “hustle”. Coming to America and ultimately finding his home in Los Angeles, his smooth vocals and poignant lyrics seek to inspire those who have faced hardship as he once did. D’rock’s music is a unique brand of hip-hop with a heavy island influence stemming from his Cape Verdean heritage. His infectious smile and sunny disposition captivates audiences everywhere and has earned him over a million followers across Instagram and TikTok. D’rock steps into a new era with the release of his new single “Arenas” and shows his already massive fanbase that he is just getting started.

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