Kansas rapper Yung Knowledge just dropped a fitting new single about life’s harsh nature called “Cold World.”

The Kansas native is no stranger to struggle and he displays it on the song, masterfully navigating the ups and downs that the world can throw our way, all while showcasing a wisdom gained through the process.

The single comes with a new music video that maximizes its cinematic effect via its powerful storyline: the kidnapping of Yung Knowledge’s sister and the devastation of betrayal.

You can listen to and watch the new single via the links below.

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