Jack White’s Third Man Records Teams With Impossible Project on Black-and-Yellow Polaroid Film

The Impossible Project is a company dedicated to preserving the art of Polaroid photography, manufacturing film and selling refurbished versions of the classic cameras. They’ve now teamed up with Jack White‘s Third Man Records to produce a limited run of Polaroid film that develops in black and yellow, Third Man’s colors.

The partnership will be launched with an exhibition at Third Man’s headquarters in Nashville, where photography using the special film will be displayed. That will run from September 10-16.

The participating photographers are: Patrick Pantano, who did the covers for the White Stripes’ White Blood Cells and Elephant albums; Third Man’s Angelina Castillo; and David Swanson, who’s worked on tour with White.

“Photography using mechanical means is a beautiful art form,” White said in a statement. “Digital pictures are very portable and easy to make happen, but you can’t hold the photo in your hand, or put it in a family album. There’s a romantic feeling of pulling a photograph out of a Polaroid camera, holding it your hands and showing it to others. It can’t be replaced or replicated.”