DJ Cannon Banyon and Drawde have teamed up with Bubba Sparxxx and Zack Spade for their new single and music video, “Hate It or Luv It.”
Blending Southern hip-hop with country rap, the record brings four distinct styles together over production handled by DJ Cannon Banyon, who also engineered the track. Drawde opens the song with an energetic first verse before Zack Spade follows with a gritty second verse. Cannon Banyon then steps out from behind the boards to deliver the third verse, while Southern rap veteran Bubba Sparxxx ties everything together with the hook.
The collaboration brings together a mix of established Southern rap influence and newer country-rap energy, giving each artist room to showcase their own sound without losing the track’s overall chemistry.
An official music video was also released alongside the single. Filmed in **Fayetteville, North Carolina**, the visual matches the record’s high-energy feel and puts the group together against a local backdrop that fits the song’s Southern atmosphere.
The release also comes as DJ Cannon Banyon and Drawde prepare to take their music on the road. The two are joining the Country Rap Throwdown Tour, which is expected to continue throughout the remainder of 2026 and into 2027.
“Hate It or Luv It” is available now on major streaming platforms, with the official music video also available online.
