“It’s a cold world, but my hustle’s fire,” declares Lil Baby in his explosive new project, WHAM. First announced via Lil Baby’s Instagram Stories in December, WHAM marks his first full-length release since 2022’s It’s Only Me. Released today alongside Quality Control Music and Motown Records, Lil Baby’s “WHAM” has arrived ready to set the tone for 2024. Packed with heavyweight features like Young Thug, Future, GloRilla, Rod Wave, and Travis Scott, the 15-track album is a powerful testament to Lil Baby’s continued dominance in the rap game. Baby also dropped a cinematic album trailer, offering fans a glimpse into his mindset and work ethic, posing the question:
Who’s hustling as hard as me?
In true Baby fashion, the rollout has been nothing short of monumental. Billboards in major cities boldly proclaimed, “Whatever Wham Say Goes,” echoing Young Thug’s viral tweet and teasing the album’s arrival. Alongside WHAM, Baby dropped the cinematic music video for F U 2x, directed by Shaq Simmons, giving fans an immersive look at the raw energy that defines his music. Lil Baby didn’t stop there—he brought the viral From The Block platform to Atlanta’s West End neighborhood for an emotionally charged performance of “WHAM’s” closing track, Streets Colder. Stream the album now here and watch the “F U 2x” video below.
