Michelob Ultra Brings Awarness to Women’s Sports Foundation With Celebrity Bowling Event

Michelob Ultra continues to be a leading brand in innovation and opportunity. With an epic night of celebration at Hollywood’s hottest lanes at this year’s Super Bowl, they put together a top tier event that brought awareness to the Women’s Sports Foundation. This event took place on the eve of the Super Bowl in downtown LA (Hollywood). With complimentary food and drinks provided by Michelob Ultra, ticket holders were able to indulge in food and drink while watching some of the world’s leading athletes and entertainers face off in a celebrity bowling tournament. The roster included living legends Shaquille O’Neal, Peyton Manning, Ludacris, JJ Watts, and Emily Ratajkowski. But the fun did not stop there! Michelob Ultra recruited Bay Area superstar Saweetie who provided a live entertainment concert, off the back of her new single “Closer” featuring Grammy Award Winning R&B star H.E.R. Looking fly and gorgeous, she performed in a sparkly green ensemble with the hair to match. Sound was provided by Award-Winning DJ D-Nice, who also live streamed Saweetie’s performance so fans all over the world could see Saweetie shine. The vibe was electric, the audience was lively and Saweetie created a memorable experience for everyone in attendance. Kudos to Michelob Ultra for bringing attention to the Women’s Sports Foundation, through sports and music entertainment. This celebrity bowling event is one of many events the brand will host throughout the year. Stay tuned for more from Michelob Ultra.