J4Y KiNG serves looks and vibes in his new video for “TWiST.” The tune is sonically punchy and powerful, with percussive verses and iconic lines such as “IG feed looking like a Black fashion magazine.” Fittingly, the video draws inspiration from XXL magazine covers and KiNG’s personal closet, with scenes that feel like The Devil Wears Prada with decadent fashions. It is also reminiscent of Lil Wayne’s “A Milli,” captured in a one-shot film style. Rocking Black-owned brands and rolling through a studio spitting bars, the “TWiST” video is a must-see high-fashion smoke sesh that peeks into the world of J4Y KiNG.
