A soulful display from the Bay to the world. Vevo, the world’s leading music video network, joins forces with rising East Oakland artist Ovrkast. The brand new DSCVR performance of “I’m On” captures a standout from his introspective new album While The Iron Is Hot. Produced in partnership with Boost Mobile, the performance radiates with Ovrkast.’s blend of lyrical grit and meditative calm. Performing against an intimate, amber-lit backdrop, with every bar breathing determination and self-possession. Reaffirming why he’s one of the most compelling voices shaping the new wave of soulful hip-hop, Ovrkast. delivers “I’m On” with unfiltered precision. Reflecting on the project, Ovrkast. shared:
It took a loooooooong time to get to this point. I had to go through immense change, loss, and growth to receive the clarity and focus needed to create this album. It’s my favorite work so far.
The performance follows his equally magnetic DSCVR rendition of 6AM, also sponsored by Boost Mobile as part of Vevo’s ongoing campaign to spotlight breakthrough artists through immersive, branded live sessions. His cadence drifts between reflection and resolve, grounded in the same minimalist production sensibility that earned him early praise from Earl Sweatshirt and Cardo. A lyricist, producer, and self-taught visionary, Ovrkast. continues to merge soul and simplicity. With “I’m On,” he turns self-belief into scripture, and the DSCVR stage into confession. Let us know your thoughts on the performance below.
The Bronx Princess is bringing confidence, control, and chaos with this brand new visual. Ice Spice, the 4x GRAMMY-nominated Bronx phenom and self-proclaimed Princess...
This hazy groove track turns vulnerable as Jordan Ward teases his next evolution with upcoming album BACKWARD. With a smooth, genre-blending collaboration featuring Sailorr,...
Retro soul meets modern sparkle as Amber Mark reimagines love, loss, and liberation. With Pretty Idea, her long-awaited sophomore album pays tribute to old-school soul...