Houston’s own Lebra Jolie charges into the new year with Turn Me Up, an electrifying single that solidifies her place as a fearless voice in rap. Overflowing with swagger, self-confidence, and unapologetic lyricism, Jolie delivers an anthem which resonates with empowerment and individuality. Paired with a Jerry Morka-directed music video, the release sees Jolie cruising in style and rallying with her crew, amplifying her unparalleled energy and charisma. Reflecting on her evolution, Jolie shares:

I have a competitive spirit, and it’s nice to see that hard work pays off. Fans see my journey and know it’s possible… Turn me up, don’t tune me out.

“Turn Me Up” follows Jolie’s acclaimed 2024 EP, What Was Said?, which dominated the summer with infectious tracks like Come Get Me and Talk My Shit 4. With high-profile collaborations including Saweetie, Skilla Baby, and BIA, and production by industry heavyweights like Pi’erre Bourne and Derrick Milano, the EP was a defining moment in Jolie’s decade-long journey. Let us know your thoughts on the brand new visuals below and be sure to connect with her on Twitter, Instagram, YouTube, and TikTok.

Rising Hip Hop artist, Scholito, has released “Fugu Sushi”, a hard-hitting track paired with a visually stunning, Asian-inspired music video. Produced by Tryfe with co-production from Scholito, the song is named after the deadly puffer fish delicacy, symbolizing his dangerous yet masterful flow. Directed by Free World and shot by We Made Us Films, the video showcases intricate architecture and bold fashion, reflecting Scholito’s lifelong admiration for Asian culture. Inspired by a dinner with Philly Freeway at an underground sushi spot in New York, Scholito likens his artistry to Fugu Sushi—deadly when not handled with care.

Even when the streets get cold, the love burns bright. Louisville’s own EST Gee opens the new year with My Love, an evocative new single featuring Veeze and Rylo Rodriguez. With a haunting soul sample and poignant lyrics, the track seamlessly blends personal reflection with vivid storytelling. The song begins with EST Gee weaving an intimate tale of resilience and familial care. His stark narrative is complemented by the unique styles of Rylo Rodriguez and Veeze, whose verses amplify the song’s themes of trials, triumphs, and unwavering love. He flows:

Picking up my son from kindergarten with my pistol still , He know to buckle up, keep his feet in front while I watch the mirror.

Accompanying the single is the official music video, a gripping visual journey that brings the story to life with cinematic precision. The video contrast effects scenes of everyday moments with raw depictions of the struggles EST Gee and his collaborators have faced. With “My Love” kicking off what promises to be another groundbreaking year, EST Gee reaffirms his position as a streetwise storyteller and a force to be reckoned with in the rap world. Watch the official video below and connect with Est Gee on YouTube, Twitter, and Instagram.