Rema Unveils New Visuals For “Baby (Is It A Crime)” & Announces “HEIS” World Tour

A love unspoken, a question untamed, Is it a crime, or just a name? Grammy-nominated artist and producer Rema has officially released his highly anticipated single, Baby (Is It A Crime). Sampling the iconic 1985 Sade hit Is It A Crime, the track has been a viral sensation on social media, garnering praise from industry icons and fans alike. The official music video, starring Rema and Halimotu Shokunbi, was originally sparked during a session in Kenya. Furthermore, Rema has announced his HEIS World Tour! A twenty-three date routing that will see the Nigerian superstar play arenas, venues and festival stages across continents including Coachella in April. Premiering as BBC Radio 1’s Hottest Record, “Baby (Is It A Crime)” is a testament to Rema’s versatility, effortlessly blending Afrobeat rhythms with sultry R&B undertones. Following his critically acclaimed release HEIS last year—which earned him his first-ever Grammy nomination—this new single marks the beginning of another groundbreaking chapter. Listen to “Baby (Is It A Crime)” now and watch the official music video below. Follow with Rema on INSTAGRAM, X, TIKTOK, and YOUTUBE.