Ari Lennox is entering her Soft Girl Era with confidence, clarity, and couture. The GRAMMY-nominated singer just dropped the vibrant, Chris Robinson-directed video for her latest single, turning tenderness into a declaration of self-worth. Radiating in bold looks and warm light, Ari glides through scenes with her crew and her man, showcasing a carefree joy that glows with empowerment. Now the most-added song at Urban radio this week, “Soft Girl Era” flirts, floats, and demands to be spoiled, with Ari cooing about first-class treatment, luxury rides, and emotional softness wrapped in strength.
Released on her birthday, “Soft Girl Era” is more than a track, it’s a celebration of femininity without apology, elevated by a visual that’s bright, bold, and impossible to ignore. Produced by hitmakers Jermaine Dupri and Bryan-Michael Cox, the song’s slick, flirtatious groove brings back the same magic that landed Pressure atop the Billboard charts. Following a standout set at Dreamville Festival in front of 100,000+ fans, Ari’s momentum continues to build. Watch the video now and tap into the era by following Ari Lennox on Instagram, Facebook, and TikTok.
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