“It’s a hard knock life, can you treat me right? Ari Lennox welcomes a new chapter wrapped in ease, elegance, and elevated vibes with the release of Soft Girl Era, her birthday-gift-to-the-world and a signature return to feminine grace. Produced by GRAMMY-winning hitmakers Jermaine Dupri and Bryan Michael Cox, the track signals a soulful shift for the D.C.-born siren, who’s trading hustle for harmony and stepping into her season of softness. Over smooth, velvety production, Ari reclaims her peace with poise, delivering vocals that radiate sensuality, confidence, and the soft life she’s more than earned. With lyrics that embody luxury and self-worth — think passenger princess energy and first-class daydreams — “Soft Girl Era” invites listeners to indulge without apology.
Fans can catch Ari live next weekend at the fifth and final Dreamville Festival in North Carolina, where she’ll join legends like J. Cole, Erykah Badu, and Lil Wayne for what promises to be a memorable send-off. It’s also a full-circle moment for Ari and her powerhouse production duo, who last struck gold together with 2022’s platinum-certified No. 1 hit Pressure. After her genre-blurring success with tracks like Smoke, and high-profile collaborations alongside Jessie Reyez, Jeremih, and Foggieraw, Ari’s velvety range continues to command attention — this time, on her own terms. Stream “Soft Girl Era” now, and follow Ari Lennox on Instagram, Facebook, and TikTok.
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