Bailey’s Oatstreet Cafe Invades Venice Beach

As Baileys is known for its renowned famous Irish cream liqueur, they have released some new flavors just in time for the spring season. Individuals who do not indulge in dairy can now enjoy Baileys without having to worry about an upset tummy, with their new Non Dairy Oat Milk flavors.

To celebrate this launch, Baileys invaded Venice Beach, popping up the Oat Street Café for 2 days only; April 5th and 6th. Delicious iced coffee drinks and cocktails featuring the new Non-Dairy Oat Milk flavors (Cookies and Creamy and Coffee Toffee) were up for grabs, as a live DJ curated all of the vibes. Along with the live DJ set, and drinks, sweet bites were served that were also infused with the non dairy Baileys. What made this pop up so special is that, Bailey’s allowed participants to part take in a secret “Treateasy” – a speakeasy cocktail bar located in the back of the pop up. You press the magical button, and BOOM! You are propelled into a magical hideaway, riddled with sweet baked goods, ice cream, cocktails and ambient lighting.

Bringing this to life is the marketing agency, Brand New: A Collective. Founded by Alyssa Convertini–Lindquist and Kellie Pean, Brand New is a Millennial female-owned and led boutique marketing agency. With offices in both New York City and Los Angeles and leading a small but mighty team of 12, their agency boasts an impressive roster of consumer lifestyle clients from the likes of Proximo Spirits brands 1800 Tequila and Jose Cuervo, to  REVOLVE Clothing, Nike, Cresco Cannabis, Doodles, Inspire Brand Group and a host of Diageo brands including Crown Royal Whisky and Smirnoff Vodka activating at key cultural and entertainment moments such as Coachella, Tribeca Film Festival, Art Basel, the GRAMMYs, Fashion Week, SuperBowl, and beyond.

Alyssa and Kellie have created a company that delivers cultural strategy and integrated marketing solutions, through Experiential, Content Creation, Talent Partnerships, and Brand Strategy. Both coming from corporate marketing backgrounds from Billboard to Coca-Cola where data and analytics were the foundation to decision making, they back creative client demands with data driven insights that set them apart from other creative boutique shops, truly combining cultural relevance and creativity with the hard data to drive campaign development and execution.

Learn more about Bailey’s new non dairy flavors here.